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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

AC Schnitzer ACS4 Sport packs 510 hp under a subdued carbon fiber bodykit

One of the interesting things about the Geneva Motor Show is the breadth of the European auto industry that it covers. Beyond just the stands from major manufacturers and boutique marques, the event also hosts the regions top tuners. Among them this year are the BMW specialists AC Schnitzer, with myriad upgrades for the M4. By the time the company is done, the coupe gets renamed the ACS4 Sport. The M4 is already a potent machine with its 431-horsepower, turbocharged inline-six, but for customers willing to spend the money, more performance is always possible. AC Schnitzer's engine upgrade takes power up to 510 hp and 476 pound-feet of torque, and buyers can also add a new exhaust with carbon-fiber-surrounded tail pipes barely protruding from the rear. The company offers two suspension kits, as well. The first lowers the BMW by 1.0-1.2 inches in front and 0.4-0.6 inches in the rear. However, for drivers who really want to scrape the ground, an adjustable racing option drops the front by 1.2-1.6 inches and the back by 1.2 inches. Of course, AC Schnitzer's buyers also want to show off their cars' added performance, and the company is ready with a host of carbon fiber pieces. Up front, there's a new front spoiler, splitter and side flicks, and the rear is available with a diffuser, roof spoiler and fixed rear wing. A wide variety of wheels finish off the sporty look, including the brand's AC1 BiColor twin-spoke design offered in forged or standard versions. Get a full look at the German tuners fairly tasteful upgrades in our gallery from the show floor, above. ?"Man, Machine & More" – The M4 by AC Schnitzer Aachen-based tuning experts open new dimensions in the field of Motorsport power Man, machine & more - The tuning experts at AC Schnitzer have given the BMW M4 with Motorsport power a further kick of energy. Once again, the Aachen-based tuning specialists have shown that there's no upper limit to power and sporting performance. To build up the muscle power of the BMW M4, AC Schnitzer has provided a performance upgrade containing of an additional control unit which increases the performance from 431 to 510 hp, and from 550 to 645 Nm. Scope of delivery of every AC Schnitzer performance upgrade includes always a two years guarantee which can be upgraded up to three years. After a visit to the Aachen workshops, the powerful energy combustion developed with the AC Schnitzer "Efficient Performance" know-how is also revealed in the exhaust of the M4.

M-thusiast pops the question at BMW Welt

We've seen all manner of marriage proposals over the years, but our favorites, of course, revolve around cars. One guy proposed to his girlfriend at a traffic stop, another during an autocross event, while yet another got dozens of Mazda MX-5 owners together to spell "Marry Me?" in Miatas. This latest proposal, however, put the M in Marriage as only a BMW enthusiast could.
While visiting BMW Welt in Munich, Bachir from Lebanon rolled out in a new blue M3 and got down on one knee in front of the gathered crowds to pop the question to Layal, his girlfriend of one year.
We'll let you watch the clip for yourself to see how it went, but suffice it to say that she was delighted. The couple plan to drive to the church in a procession of M cars for what promises to be a high-octane ceremony in their home country.