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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2014 BMW M5 facelift shows up online

Is it that time already? Like its predecessors, the current BMW M5 has been endangering US licenses since it first went on sale here in 2012, but its design became a known quantity back at the 2011 Frankfurt Motor Show. Apparently that also means that the F10 generation has already grown tired enough to the "Must Have Latest Set" who can afford these sorts of super saloons that a facelift is in order.
If these leaked images sourced from Autocar are anything to go by, BMW stylists have used a predictably light hand to rework their hottest 5 Series, with a revised grille that echoes the M6 along with modestly resculpted headlamps. The rear end appears wholly unaltered. Interior changes gleaned from a look at the cabin photos include an updated touchpad-equipped iDrive controller and a new steering wheel cribbed from the M6.
No new word on changes to the 4.4-liter, twin-turbo V8 powertrain, but in late April, we heard that BMW was readying new competition packages for the M5 and M6. The packages are said to include 15 more horsepower, revised suspension and steering, along with new wheels and blackened exhaust tips. Given that BMW is known for habitually underrating its cars' horsepower outputs (particularly its M models) we can't help but wonder if its engineers will need to do anything other than wave a magic wand to corral those extra ponies underhood...

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.