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BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.

Recharge Wrap-up: GKN electric AWD, $8,500 for Tesla brake repair

A Tesla owner in Canada was quoted $8,500 to repair the brakes in his 2012 Model S. Tesla waived the labor costs, bringing the total price down to $5,824.75. Tesla said that since regenerative braking means the regular brakes get less use, occasional hard braking can help keep them working properly. Also, the salt on the roads in winter leads to corrosion of both the rotors and the calipers. Tesla suggests yearly brake service in harsh climates. Read more at Clean Technica. GKN is launching an electric all-wheel-drive system using its eAxle technology. BMW will be the first to use the system – which is optimized for compact vehicle platforms – in its 2 Series Active Tourer plug-in hybrid. On its own, the electric axle drive offers up to 70 kilowatts (94 horsepower) and 1,475 pound-feet of torque, enough to propel a vehicle up to almost 78 miles per hour under electric power alone. It can also disengage from the driveline when it's not needed in order to reduce rotating losses at higher speeds. Read more from Green Car Congress. The Orange County Transit Authority's (OCTA) first zero-emission, hydrogen powered bus uses a fuel cell from Ballard. The 40-foot ElDorado National Axess bus, powered by Ballard's FCveloCity fuel cell, was funded by the Federal Transit Administration's National Fuel Cell Bus Program. "Clean energy mass transit alternatives, such as this new fuel cell bus in Orange County, are a tremendous example of what can be done to help address clean air challenges," says Ballard Vice President Karim Kassam. "We are excited by the progress being made at OCTA and by others in California." Read more in the press release below. Ballard Module Powers First Zero-Emission Fuel Cell Bus for Orange County Transportation Authority VANCOUVER, CANADA and ORANGE COUNTY, USA – On May 23rd representatives from Ballard attended a ceremony to unveil the first zero-emission fuel cell bus to provide service for the Orange County Transportation Authority (OCTA), one of the largest transit agencies in California. The OCTA bus is the 6th American Fuel Cell Bus (AFCB) configuration delivered in California. Karim Kassam, Ballard Vice President - Commercial said, "Clean energy mass transit alternatives, such as this new fuel cell bus in Orange County, are a tremendous example of what can be done to help address clean air challenges.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.