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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW confirms limited i3 Electronaut Edition, says i5* is in development [UPDATE]

Jacob Harb, head of electric vehicle operations and strategy for BMW, is excited these days. He's got a lot to sort out as the company's first large-scale production electric vehicle, the i3. Extending Electronaut leases, arranging tens of thousands of EV test drives and making sure there will be enough of the little city cars in the US when customer deliveries will start in May. Oh, and he's already working on the next BMW EV, which we think is likely to be the i5. During the Detroit Auto Show this week, Harb declined to name the model (surprise) but he did tell AutoblogGreen, "You can probably take an educated guess at the next thought process, something a little bigger, maybe a little more range, relative to the i3. We've got everything trademarked and we're exploring the best, next iteration. It is coming. It's in development now." [See update below.] An i5 has been rumored for years, but Harb said he's flying to Munich next week to "start the discussions further" on BMW's next-gen EVs. The Electronaut Edition i3 is "a thank you to them for being part of this broad journey with us" - BMW's Jacob Harb But there's much more to do, given the upcoming i3 launch. For one thing, leases for the first participants in BMW's Active E electronaut program - which started in January 20121 - will end in the next week or so, and those who want to get an i3 – and an "overwhelming majority" have said they are interested - may get their leases extended so they don't have to revert back to a gas car in the meantime. BMW dealers will be able to start ordering the i3 in "the next few days" and the Active E Electronauts will get the first of those cars off the production line, "as a thank you to them for being part of this broad journey with us," Harb said. There will also be a special Electronaut Edition of the i3, that will be upgraded from the standard i3 at not cost. Harb wouldn't say what's different, just that the "options and features" will serve to identify the car from the outside. It will be "as unique and compelling as possible," he said, with details coming in the next few weeks. The i3 is already on sale in Europe, the company won't start making US-bound vehicles until March. Since there are no official i3 orders in the system yet, Harb didn't know exactly what the split will be between pure EV and the range extender version, but that his estimate is 50/50. He also wouldn't talk about production numbers, but did say that.

BMW working on 2 Series Active Hybrid Tourer

The cover may have officially been pulled off the BMW 2 Series Active Tourer at the Geneva Motor Show, but BMW has apparently continued working on other variants behind closed doors. While at first glance this prototype looks like any other Active Tourer, the "Hybrid Test Vehicle" stickers on the passenger door and rear bumper give it away as something a little different.
Details about the hybrid Active Tourer are somewhat sketchy at the moment, but BMW indicated its likely direction for the electrified hatchback in the earlier Concept Active Tourer. It used a hybridized 1.5-liter turbocharged three-cylinder engine coupled with an electric motor with a total system output of 190 horsepower and 147 pound-feet of torque. The company claimed that it had a roughly 19-mile electric range and could hit 62 miles per hour in under 8 seconds. However, the Bavarian automaker hasn't said yet whether this powertrain would be used in the production version.
The internal combustion 2 Series Active Tourer is rumored to come to the US in 2015. Given the nearly complete look of the test car, the hybrid might not be too far behind.