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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW i3 starts near $35,000; NA first deliveries January 2014

While in Germany at the first early pre-production drives of the hotly anticipated BMW i3, BMW people finally hinted at a price ballpark. Numbers being tossed around by pundits have actually been pretty close to what BMW is discussing internally - between $35,000 and just over $40,000. We have been assured now that the base price, should one choose to buy and not lease in the Euro zone, is just over 35,000 euro, with some big taxes included in that price. In the US, the starting price for the fully EV plug-in version should be $34,500 or right thereabouts. In addition to new pricing, we've also gotten our best-yet look at the i3, with the freshly uncovered spy shots you see here.
European deliveries begin in November of this year for the fully electric version of the rear-wheel-drive i3 with 168-horsepower and 184 pound-feet of torque. The e-motor mounted over the rear axle is supplied with energy by the 22-kWh lithium-ion battery pallet under the passenger compartment. Recharging happens in any of three ways: public or personal garage plug-in charge station (garage version not included in the price), the onboard system's Pro Eco mode that adds resistance to the drivetrain in a type of rolling brake energy recuperation, or through the normal brake energy and off-throttle coasting regeneration more common to EVs. Range on a full charge of this drivetrain is said to be upwards of 100 miles under hyper-miling conditions.
Perhaps the best bit of news is that the alternative, range-extending, two-cylinder 600cc engine supplied by BMW Motorrad for the hybrid version of the i3 - mounted in the rear together with the e-motor - will add only 2,000 euros in Europe and about $2,000 in the US. This is a range-doubling solution that could have brought a much higher price gouge, so thank you, BMW. The hybrid e-drive i3 version arrives a couple months after the full-EV launch version. Remember that, unlike the very similar system for the Chevrolet Volt, the system in the i3 supplies no mechanical torque to the driven axle and is only used as a generator (a system BMW first used last year in the 1 Series-based Active ). The US is seen as the clear number one market for the i3.

BMW may be planning AMG Black Series competitors

Word has it BMW has its heart set on giving the Mercedes-Benz C63 AMG Black Series a run for its money in the US. According to BimmerBoost.com, the German automaker has been making more and more noise about offering a number of specialty models aimed specifically at enthusiasts. While at the Detroit Auto Show this year, the BMW PR machine revealed 2013 will be "an interesting year" and that buyers can expect one or two products aimed specifically at swiping buyers from the clutches of the C63 AMG Black Series. The news came courtesy of Automobile writer Marc Noordeloos' Twitter machine.
Noordeloos reportedly interviewed several executives familiar with the M models while in Detroit, and says the M division would like to offer hardware like the M3 CSL, GTS or CRT to buyers here in the States. That sounds great to us, but saying something doesn't make it true, and manufacturers rarely find it in their hearts to bring money-losing machines to our green shores. Still, that won't stop us from crossing our fingers.