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Weekly Recap: Ferrari plans to gradually increase production by 2019

Ferrari has long been known for the exclusivity of its performance machines. It's on a different level than Porsche, BMW, and Mercedes. But as it transitions to a new era of independence from Fiat Chrysler, Ferrari is going to get a little less exclusive. It's by design, and it means a subtle, slow ramp-up of production – a move Ferrari believes will ensure its future by meeting growing demand in new markets. The strategy was detailed in SEC documents filed this month as part of the company's pending stock offering. The files reveal Ferrari will gradually increase shipments to about 9,000 units per year by 2019. This is a reversal of Ferrari's 2013 plans to cap production at 7,000 cars annually, which it hit on the nose that year. Ferrari shipments inched up to 7,255 in 2014, though that's down from 2012's record tally of 7,405. Ferrari is a vastly different operation than it was in 2013. Longtime chairman Luca di Montezemolo stepped down last fall, and FCA chief executive Sergio Marchionne has been overseeing the company since then. Its IPO has attracted high levels of attention from enthusiasts and investors. As expected, demand has reportedly outstripped the availability of the stock, which has an estimated offering price of $48 to $52 a share. Speaking of more Ferraris, the company revealed a limited-edition model this week called the F12tdf (shown above). Based on the F12 Berlinetta, the car is a salute to the Tour de France endurance auto race that Ferrari dominated in the 1950s and '60s. The V12 engine's output increases to 769 horsepower, while weight is cut by 243 pounds – allowing for a sprint to 60 mph in 2.9 seconds. Dramatic carbon-fiber elements and a radical redesign of the body panels give the F12 a more dramatic look. It will be limited to 799 units over the life of the car. If this is how Ferrari is increasing production, we're more than okay with the company's new strategy. OTHER NEWS & NOTES Tesla software unlocks Autopilot features Tesla released the latest version of its software for the Model S this week, which allows the all-electric sedan to drive in a semi-autonomous state called Autopilot. Tesla Version 7.0 enables the Model S to maintain lane position, change lanes by touching the turn signal, and manage the car's speed using an advanced, traffic-sensing cruise control. It also has a parallel parking feature, which searches for open spots and then parks your Tesla.

McLaren shoehorned the F1's V12 into a BMW M5 wagon test mule

Automakers are known to utilize preexisting vehicles as test beds for major research and development purposes. But some of the zombie mashups produced in-house can result in pretty interesting combinations. Case in point, when McLaren was developing its BMW-sourced naturally-aspirated 6.1-liter V12 for the legendary F1, the company put the engine in … a BMW M5 wagon? Yup, you read that correctly. ItÂ’s no mystery that the legendary F1 came with a BMW-sourced V12. That "M70" V12 originated from its placement in the E32 7 Series and E31 8 Series “50” models in the 1980s up through the 1990s. The version that went into the F1, however, is more closely related to the M-tuned "S70" V12 found in the E31 850CSI, which was the pseudo M-variant to the 8 Series that wasnÂ’t officially designated an M model. But it did feature full-fledged tuning from the M Division. On "Top Gear" presenter Chris HarrisÂ’ podcast, "Collecting Cars", Harris interviewed David Clark, the former director of McLarenÂ’s cars for both the road and motorsports between 1994 and 1998. Clark revealed that they took an E34 BMW M5 wagon and shoehorned the S70 V12 into its engine bay as the mule for testing the F1Â’s engine. Clark even said he drove the car himself as they were fine-tuning the V12Â’s engine output. YouÂ’re probably wondering, how the heck did that thing fit? But it isnÂ’t that surprising. The E34 5-Series was designed to house either the BMWÂ’s venerable straight-six or the new-at-the-time V8. And there was room enough to house the V12 as well, particularly since BMWÂ’s V12 was essentially two of its “M20” straight-sixes bolted together at the crank in a vee. When Clark was testing the S70 V12 in the wagon, he and his team ended up with the 627 horsepower and 479 pound-feet of torque the F1 became known for. ThatÂ’s nearly twice the power the production M5's 311 hp and 266 lb-ft at the time. Clark also divulged that the actual prototype mule still exists, but itÂ’s in BMWÂ’s secret collection of prototypes, and itÂ’s never been revealed to the public. He does, however, hope that one day, BMW will open its doors and show off the incredible mashup of an automobile. Until then, youÂ’ll have to rely on the few custom engine swaps done by owners to get a taste of what a V12-powered E34 M5 is like. Rumor also has it that McLaren could be working on a new direct F1 successor with help once again from Gordon Murray.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.