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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Hybrid, Plug-in Hybrid and EV Buyer's Guide: Which one do you want?

If you're shopping for a new vehicle these days, there's a litany of acronyms, buzzwords, and technobabble to further complicate an already difficult decision. But if you're looking at a green powertrain, you have three basic choices to compare: hybrid, plug-in hybrid and "EV" or, electric vehicle. So what are they and which one — if any — is right for you? Research your next new vehicle using Autoblog's Car Finder. Gasoline-Electric Hybrids By now, most people are familiar with the concept of a hybrid car. Thank Toyota's Prius for that. At its most basic, a hybrid vehicle has two powertrains, one gasoline and one electric, which work together for maximum efficiency. At low speeds, the engine can shut off entirely, relying solely on the battery for propulsion. The battery is either charged as you drive by converting kinetic energy into potential energy via a complex regenerative braking system, or directly off of the gas motor. This is a very hands-off, behind-the-scenes system as all the driver has to is put in gas and drive as normal. Hybrids come in all shapes and sizes and, according to the EPA, range in fuel economy from 58 mpg for the Hyundai Ioniq Blue all the way down to 13 mpg for the Ferrari LaFerrari Aperta. Best For: Anyone who want to see their fuel consumption go down without many sacrifices. You can easily find a hybrid sedan, hatchback, crossover, SUV or even a pickup truck (i f you can find one). Best of all, a hybrid requires no special equipment to be installed at home, or added work for the driver. Hybrids do cost more than traditionally-powered competitors, so make sure to compare projected fuel savings with how much extra a hybrid will cost – it may take a surprisingly long time to break even. The EPA provides a handy calculator for this very purpose. Our Favorite Hybrids: 2017 Toyota Prius 2018 Hyundai Ioniq Hybrid 2017 Ford Fusion Hybrid Plug-In Hybrids Sometimes referred to as a PHEV, or plug-in hybrid electric vehicle, this is a baby-step towards full electrification. Armed with a much larger battery pack than a hybrid, PHEVs can go between 12 ( Mercedes-Benz GLE550e) and 97 ( BMW i3 w/Range Extender) miles on electricity alone depending on the model and your driving style. Like a normal hybrid, the driver is largely unaware of which power source is currently in use, even as they switch over — either because the battery is drained, or the driving circumstances require more power.

2020 Acura NSX leads this month's list of discounts

With its 573-horsepower hybrid powertrain and 0-60 time of 2.9 seconds, there's no doubt that the Acura NSX is an impressive machine. As its production numbers and pricing adjustments attest, however, it's not a big seller. And this month, Acura's high-end coupe has a larger monetary discount than any other vehicle in America. Buyers of the 2020 Acura NSX are scoring an average cut of $19,659 off the car's $159,530 sticker price. That equals a 12.3% savings for an average transaction price of $139,871. That's still a hefty chunk of change, but it's a reasonable sum for a vehicle with the NSX's performance chops. The next two vehicles in order of largest discounts follow the same luxury performance coupe trend. The Audi R8 is a much pricier vehicle than the NSX, which means its $16,146 discount only represents 8% off its average $200,086 sticker, but we doubt buyers are complaining. Next up is the BMW M8, a vehicle that has been at or near the top of this list more than once. The M8's average discount of $15,403 represents a 10.4% savings off its $148,880 retail price. Interestingly, that puts the M8 and NSX within a few thousand dollars of each other. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: