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Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

BMW and Mini shuffle NA management, McDowell to retire

BMW and Mini recently shuffled top personnel in their design departments, and now BMW of North America will reorganize its management to improve customer relations. Peter Miles (pictured), currently the executive vice president of operations, will take a newly created position, vice president of sales channel development and customer relations, while Jim McDowell, vice president of Mini of the Americas, will retire.
Chris Koenders, president of BMW Group Netherlands, will move take Miles' spot as executive vice president of operations. David Duncan, western region vice president, will take McDowell's job as vice president of Mini of the Americas. Finishing off the management switcharoo is Peter Witt, who will move from his current position as Managing Director of BMW Sweden to take Duncan's job as western region vice president.
"We are intensifying our customer-driven focus and these changes will influence the entire organization to continue improving all phases of the customer journey from prospect to purchase and throughout the ownership cycle," says Ludwig Willisch, president and CEO of BMW NA. For more information on the management reorganization, check out the press release below.

BMW 4 Series production coupe caught on commercial shoot

Despite filming at 2:00 AM and at an undisclosed location, BMW minders filming a commercial for the fast-approaching 4 Series coupe were unable to ward off the long lenses of spy photographers. The result, as you can see here, is our first-ever look at the production version of BMW's new coupe, completely uncovered.
The night shots may be a little bit grainy, but the fast-moving 4 Series still looks pretty good with its camo closeted, matching the svelte lines of the concept car we saw in Detroit this winter. Expect that the 4 coupe will come to market with a turbocharged 2.0-liter four-cylinder in 428i trim, and a turbocharged 3.0-liter six-cylinder in 435i spec.
Take your time looking through our gallery of movie-star 4 Series photographs, and tell us what you think about the uncovered Bimmer, in comments.