2014 Bmw 428 I Xdrive on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Mazda Turnpike in Japan shut down for racing

The people behind Motorhead Magazine in Japan clearly have some friends in high places. Not only did they manage to shutdown eight kilometers of the Mazda Turnpike up the Hakone mountain, but they invited some of the country's premiere racers to take a drive up the hill. This wasn't just a Sunday cruise either. Featuring a BMW Z4 from the Super GT series, a classic Ford GT40, two flavors of Nissan GT-R and two takes on the Subaru Impreza WRX STI, these guys came ready to run. When an opportunity to let racecars challenge a curvy mountain road presents itself, you don't squander it. Thankfully, the folks at Motorhead knew that and outfitted the course with a plethora of cameras and high-quality sound equipment to capture the action. The result is nothing short of sublime. Take the video's urging to turn up your speakers for this one, and watch as these racers hit ludicrous speeds in a beautiful place never meant for them. News Source: japanmotorhead via YouTube, Jalopnik Aftermarket Motorsports BMW Ford Nissan Subaru Racing Vehicles Performance Videos ford gt40 super gt

Some younger drivers relish the idea of stick shifting

Part way into the 21st Century, obsolescence isn’t what it used to be, especially in the minds of younger consumers; consider the renaissance of vinyl records and film cameras. To that list, add the automobileÂ’s stick shift. Manual transmissions are no longer just about lower car purchase prices, better fuel economy or more control on the road. TheyÂ’re about being hip. At least, thatÂ’s part of the thesis offered in a recent article in The Wall Street Journal. “The 20-Somethings Fueling a Stick-Shift Renaissance”  examines a modest but real resurgence in the sales upticks of manual-equipped cars, and focuses on the enthusiasm of younger people to acquire them, and the challenges—no longer so challenging—of learning bow to drive them. But, as readers of Autoblog have learned in recent years,, the future of manuals, as author Rachel Wolfe succinctly points out in the Journal piece, is essentially doomed in the longer term. Blame the electric vehicle. She writes that car makers sold 43 different manual models in 2022, according to J.D. Power, compared with 69 in 2019. “While a few EVs do have more than one gear,” she says, “auto makers are still figuring out how to translate the experience of maneuvering a manual to their electric car lineups. ‘’ Did we mention “doomed”? But Ms. Wolfe does offer some positivity. “MINI just opened a manual driving school of its own at the BMW Performance Center in Thermal, Calif.,” she writes. “A January company survey of just over 1,000 drivers found that two-thirds of 18-to-34-year-olds are eager to learn how to drive a manual, versus 40% of older respondents who donÂ’t already drive stick.” The author quotes a couple of drivers who became enamored of manuals, including a teenager from Ohio who took his driving test with a manual. “I thought it was cool to learn how to drive on a stick, just because I could tell my friends that I was a better driver than them,” he says. She also visits the other side of the issue, talking to a 24-year-old, who said that she found the stick “cool,” but only until “her leg grew sore from the clutch as she navigated traffic commuting back and forth from law school every day in Tampa, Fla.  ‘I think they are very fun to drive for about two hours, and then youÂ’re like, OK, I would like to put it away and just drive like a normal person again.’’” The full article is available online here.