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BMW M models will stay rear-wheel drive as long as possible
Thu, Feb 25 2016Don't expect BMW's M cars to go soft any time soon. Carsten Pries, the division's head of product management, wants to focus on at least six cylinders and rear-wheel drive for as long as possible. Pries sees the combination of six (or more) cylinders and rear-wheel drive as defining features of the division. "These are cars that attract new people to the M brand and that is very important," he said to Motoring. He doesn't think it's time to deviate from that strategy yet. "I hope not, because six is part of our DNA. Not only the power, but that hallmark sound that we have." We certainly like Pries' sentiment, but the division's current lineup shows a willingness to compromise the purely rear-wheel drive focus when necessary. For example, the latest X5 M and X6 M already feature all-wheel drive systems, which can send 100 percent of the power to the back at times. Spy shots and rumors heavily suggest a similar option for the next-generation M5, too. The latest M4 GTS proves BMW knows how to tune a fantastic sounding six-cylinder, but there's no reason a well engineered four-cylinder model couldn't be great. The original M3 relied on one to speed around, and it became a performance icon of its period. Pries even admitted in 2014 that a new four-cylinder M vehicle could happen eventually. For now, he isn't ready to introduce a new four-pot model. Pries admits that the division's strategy might need to change someday, but he still expects to create M-badged models. "If the framework changes in the future, we have to look then at what we can do in terms of a proper or decent M offer," he said to Motoring. Related Video:
This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]
Tue, 29 Apr 2014A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."
BMW Motorad reveals Concept Stunt G 310 in Brazil
Wed, Oct 7 2015BMW has been on a bit of a concept motorcycle bent lately, and each has taken a decidedly different approach from one another. The Motorad division did the Path 22 scrambler concept in June, the Concept 101 custom bagger in May, the Concept Roadster last year, and the Concept 90 retro racer the year before. Now it's at it again with the Concept Stunt G 310. As you might have guessed, the G 310 is a stunt bike. Its compact form is built around a single-cylinder engine canted rearwards with a rotated cylinder head to help optimize the weight balance. The intake was moved forward and the exhaust towards the rear, mounted under the seat, to enable the rider's freedom of movement. It has long travel in the suspension, but still rides on a short wheelbase – perfect for impressing the crowds. To that end, it was designed with collaboration from four-time stunt riding champion Chris Pfeiffer. It's also got a lockable throttle so the rider can take his hands off the controls (not advisable for the rest of us). The beefed-up secondary rear brake can be actuated by a squeeze of the finger. Axle pegs allow for additional foot-placement options, red crash bars protect the mechanical elements, and a specially designed "stunt tail" is milled from solid aluminum and provides an additional foot-hold. The shape is adorned with an eye-catching neon livery designed to give the impression of movement, even when it's sitting still. The bike will be unveiled in Sao Paulo, Brazil, at South America's preeminent motorcycle show. BMW Concept Stunt G 310 – Street. Style. Stunt. 06.10.2015 Munich/Sao Paulo. With the world premiere of the BMW Concept Stunt G 310 at South America's largest motorcycle show, BMW Motorrad is presenting a completely new side: the uncompromising interpretation of an aggressive and agile stunt bike based on a single cylinder study. Thanks to his experience as a four-times World and European stunt riding champion, Chris Pfeiffer, contributed to the realisation of the BMW Concept Stunt 310. "Stunt riding is a demanding and multi-faceted sport. Ideally you need a compact, agile bike which is also stable and robust at the same time. You have to achieve the ideal balance between aggressiveness and control", explains Chris Pfeiffer. Compact proportions, highest-level agility.
