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BMW Pininfarina Gran Lusso Coup'e bows at Villa d'Este

The first collaboration between BMW and Pininfarina is this blunt-force two-door called the BMW Pininfarini Gran Lusso Coupe revealed at the Concorso d'Eleganza Villa d'Este. Said to be the "interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina," once you get past all of the design-speak, you can focus on the full-bodied and keen-edged missile sitting on 21-inch wheels.
The long wheelbase makes for short overhangs. Up front, BMW's design language gets scraped across a whetstone, everything getting sharper, including the usually round cat's eye headlights that have gone dihedral. Under the hood is a V12, behind the twin-kidney grille in matte-sheen aluminium and high-gloss black. The same aluminum treatment also backs the taillights, the lenses designed to let air flow through them.
Inside is room for four, a cockpit canted toward the driver, Foglizzo leather in black and Tobacco Brown, 48,000-year-old kauri wood from New Zealand, deep pile carpet on the floors, a patterned virgin wool headliner and an "oblong aperture in the roof liner" set off by white LEDs.

BMW spotted testing new 5 Series Gran Turismo

As previously reported, BMW is going ahead with a second-generation 5 Series Gran Turismo, no matter how silly the first generation of the sedan-cum-hatchback-cum-wagon may be. These are our first spy photos of that new vehicle, which is still on track for a late 2016 debut. Perhaps the best thing we can say about the next 5GT is that it won't be quite so hunchbacked. The seven images provided by our spy photographer show a car with a profile that's far more svelte than the bulbous entry on offer today. The roofline, in particular, is more aggressively raked at the rear and there's a proper, distinguished rear deck, as well. Part of what makes today's 5 Series GT look so bizarre is the combination of an almost fastback tail with a very tall decklid height. While the updated model still features that high rear – you can actually see where the beltline kicks up at the rear quarter window – the fastback styling has been softened so that it doesn't look quite so bizarre. The new Gran Turismo should also be a much better steer than the 5GT currently on offer. Our spies report that this next-gen model will be significantly lighter, which is something we can always get behind. Engine options will consist of gas, diesel, hybrid, and plug-in hybrid, as is the trend, although specifics aren't quite available yet. Spitballing, though, it's almost a guarantee that the next 5GT will share the 5 Series sedan's engine lineup. Expect a number of carryover engines there – 2.0-liter turbo four, 3.0-liter turbo six, 4.4-liter twin-turbo V8, and 3.0-liter diesel, probably – along with a plug-in hybrid option, although nothing's been confirmed so far. With an official debut slated for late next year, either Paris or Los Angeles seem like a logical debut location.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.