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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

BMW confirms new Mexican plant

After over a year of speculation, BMW is finally officially announcing that it's building a factory in Mexico. The new plant will cost the German automaker roughly $1 billion US and will have a capacity of about 150,000 vehicles a year when complete. However, production won't begin there until 2019.
The new factory is being built near the city of San Luis Potosí, Mexico, with plans to employ about 1,500 people. Unfortunately, BMW is still mum about which models it's producing south of the border. Earlier rumors indicated the possibility of the 3 Series, 1 Series and maybe even Mini models there.
BMW says Mexico's multiple free trade agreements are a major factor in the choice of location of the plant. They make it possible for the automaker to ship models more cheaply to North America, parts of South America and the European Union. "The Americas are among the most important growth markets for the BMW Group. We are continuing our strategy of 'production follows the market,'" said Harald Krueger, the board's head of production, in the company's official announcement.

Acura TLX Type S vs. BMW M340i xDrive | Sport sedan comparison test

Luxury sport sedans are still turning up on the market, and the Acura TLX Type S is one of the freshest cuts of meat in the window. It’s AcuraÂ’s big return to Type S performance models. Benchmarked against the proverbial best performance sedans of the segment, Acura is aiming to not just to compete, but to win dogfights like these. To see if the return of Type S is all itÂ’s cracked up to be, we decided to pin it up against the historical king of sport sedan shootouts: a BMW 3 Series. Specifically, the Type S is taking on the M340i xDrive, which is this AcuraÂ’s most natural competitor from Munich. Should the diehard BMW driver make the switch to Japanese performance? Does Type S do enough to lift this Acura up to best GermanyÂ’s finest? There are a lot of variables at play here, and they all make it complicated to choose a winner. The similarities between these two begin from the top of the spec sheet and go down. Both have 3.0-liter turbocharged six-cylinder engines — BMW arranges its cylinders inline, while Acura chooses a V configuration. Quick-shifting automatic transmissions are standard. BMW uses an eight-speed unit, while Acura uses a 10-speed. Both get electronically-controlled dampers, big brakes and sticky summer rubber. They each offer up usable backseat space and reasonably-sized trunks. WeÂ’d feel just as confident showing up to an important business meeting in either one as we would at a track day. ThatÂ’s the beauty of this mid-tier performance segment. After looking at their specs, it shouldn't be surprising that the M340i is the quicker of the two here. Its 382 horsepower and 368 pound-feet of torque hit noticeably harder from any speed than AcuraÂ’s 355 horses and 354 pound-feet of torque. The Acura is also carrying an extra 232 pounds of curb weight over the Bimmer, which makes the M340iÂ’s 1-second advantage in the 0-60 mph sprint make perfect sense. For the record, BMW quotes a 4.1-second time, and Acura only offers an approximate time of 5 seconds. Both estimates feel accurate. Beyond sheer acceleration, both engines offer up their own version of tingly feel-goods. BMWÂ’s inline-six is as smooth as ever as it plays its sonorous note all the way to the 7,000 rpm redline. There are few sounds in the automotive universe that surpass the glee we feel when listening to a BMW inline-six at full-chat, and that rule still applies to the M340i.