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Trump reportedly says he wants to wipe German cars off the U.S. map

BERLIN/FRANKFURT — A report that U.S. President Donald Trump has threatened to pursue German carmakers until there are no Mercedes-Benz rolling down New York's Fifth Avenue dented shares in the luxury car manufacturers on Thursday. An excerpt from German magazine Wirtschaftswoche's article, which cited several unnamed European and U.S. diplomats but did not include any direct quotes, could not be independently verified, while a U.S. Embassy spokesman in Berlin referred questions to Washington. The news and current affairs magazine said Trump had told French President Emmanuel Macron in April that he aimed to push German carmakers out of the United States altogether. Macron's administration in Paris declined to comment on the report. The Trump administration last week opened a so-called Section 232 trade investigation into vehicle imports, which could result in a 25 percent tariff on cars on the same "national security" grounds Washington used to impose metals duties in March. This could destroy exports by German carmakers, which control 90 percent of the U.S. premium market and are the biggest European Union exporters of cars to the United States. BMW owns Rolls-Royce, while Daimler has Mercedes-Benz, and Volkswagen controls Bentley, Bugatti, Porsche and Audi. Daimler, BMW and Audi declined comment. Porsche was not immediately available for comment. BMW shares were trading 0.5 percent lower at 0939 GMT, while Daimler and VW's shares were down 1 percent and 1.6 percent respectively, underperforming Germany's blue-chip DAX. Trump has railed against German carmakers before. And in early 2017, in an interview with German newspaper Bild, he said he would impose 35 percent tariffs on imported cars. At the time, the president called Germany a great car producer but said that the business relationship with the United States was an unfair one-way street. Germany's auto industry association VDA says its members exported 657,000 vehicles to North America last year, with total exports of vehicle components, cars, engines, as well as second-hand vehicles totaling 31.2 billion euros in 2016. Imports from the United States to Germany amounted to 7.4 billion euros, meaning a trade deficit of 23.8 billion euros the VDA's latest available figures show. However, German brands also have huge factories in the United States, where they built 804,000 cars last year, VDA said, providing jobs for U.S. workers. Berlin has reacted angrily to the U.S.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Recharge Wrap-up: BMW i app for Apple Watch, Tesla certified pre-owned web page

BMW has introduced ConnectedDrive and BMW i remote apps for the Apple Watch. The apps can show users battery and charging status, give service alerts, and control certain vehicle functions from the wearer's wrist. It can tell the owner if the doors are locked, or if the sunroof or trunk is open. Users can activate the climate control remotely from their watch, or honk the horn to help find the car in a crowded parking lot. It can even guide the owner back to the car using the navigation system. Read more in BMW's press release below. Higher octane gasoline could provide better fuel economy. According to a panel at the SAE World Congress that included folks from Ford, General Motors, Chevron and an ethanol group, a higher-octane fuel could boost fuel economy by three to six percent and reduce CO2 emissions by two percent. While higher octane fuel is more expensive, building cars calibrated to higher octane ratings could help automakers raise fuel economy and meet CAFE standards. Cars not calibrated to the higher octane levels would likely not see any significant benefit in fuel economy. Read more from Automotive News. Tesla Motors has added a Certified Pre-Owned section to its website. Tesla didn't make any announcement before it quietly added the CPO page. The used Model S electric cars sold by Tesla include a warranty good for four years or 50,000 miles. Plus, the cars have been inspected by technicians at Tesla to make sure everything is in working order and up to company standards. Explore the page yourself, and read more at Teslarati. BMW ConnectedDrive and BMW i Remote app. World premiere: Apple Watch controls functions of BMW i models. Munich. BMW is pressing its claim to automotive brand leadership in the world of mobile vehicle connectivity through its BMW ConnectedDrive technology. As the BMW i Remote app confirms, nowhere else is the link-up of driver, car and outside world raised to such an advanced level. The app can already be used to remotely check and control functions of BMW i models. It is an application that customers will also be able to use from day one on the new Apple Watch, due for imminent release. Apple Watch uses the BMW i Remote app – which can be downloaded free from the Apple iTunes Store – to keep users updated on the car's current battery status, for example, and alert them when the high-voltage unit is fully charged.