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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

New Forza 6 car pack adds 1,000 hp German race truck

Today, Forza Motorsport 6 continues its pattern of monthly updates with seven new cars in the Turn 10 Select Car Pack. The diverse group of cars spans nearly 60 years of motoring history with a combination three street and four track cars from Germany, Italy, the UK, and the UK. Turn 10 Studios will also release an update that brings back Monza, Catalunya, and the Circuit of the Americas tracks. The seven vehicles in the pack are the 1957 BMW Isetta 300 Export, the 1969 Ford Brawner Hawk III, the 1980 Fiat 124 Sport Spider, the 2014 Jaguar #14 Emil Frey GT3 Jaguar XK, the 2014 Chevrolet #4 ROAL Motorsport RML Cruze TC1 WTCC, the 2015 Mercedes-Benz #24 Tankpool24 Racing Truck, and the 2015 McLaren 570S Coupe. The BMW, Fiat, and McLaren all represent iconic vehicles for their respective brands. While the BMW may not be fast and the McLaren is the baby of the brand, their importance can't be overstated. It also can't be a coincidence that Fiat is releasing an all-new 124 Spider, now based on the Mazda MX-5 Miata, just as Forza is adding in a version of the original. The racecars share a similar iconic nature. The Ford Brawner Hawk III won the 1969 Indianapolis 500 with Mario Andretti at the wheel. The team behind the GT3 XK has ties with Jaguar going back decades. The Chevrolet Cruze is one of the most successful cars in the history of the World Touring Car Championship. Finally, the Mercedes-Benz racing truck was added because the developers saw them in real life and thought racing these big trucks would be cool. The car pack is available to for $7 total, or players can purchase each car individually. Related video: Related Gallery Forza 6 Car Pack Toys/Games BMW Fiat Mercedes-Benz forza car pack

BMW considering M7 and luxurious 9 Series

BMW just recently rolled out its new flagship 7 Series sedan. It didn't take long for it to introduce not one, but two performance versions as well. But what we've seen until now could only be the start as the Bavarian automaker looks to close the gap between the 7 and the Rolls-Royce Ghost. What you're looking at above appears to be a prototype testing components for a potentially forthcoming M7 – which is something that BMW has never offered before. It's packing what look like enormous, cross-drilled brakes – just the kind of thing an M-fettled 7 would need to keep its mass and momentum in check. It was seen running around with an M5 and X6 M, suggesting that it's the performance division that's playing around with this big sedan for the first time. An M7 would have to pack some serious punch, considering what's already on offer. Both the Alpina B7 (4.4-liter V8) and M760Li (6.6-liter V12) each offer 600 twin-turbocharged horsepower and 590 pound-feet of torque driving to all four wheels, capable of hitting 60 mph in the threes. The full M version, then, might need a good 650 hp or more, which would put it out in front of everything else – including the Audi S8 Plus (605 hp) and Mercedes-AMG S65 (621 hp). Even with all that performance and clout, however, the M7 might still not be enough for BMW to close that $200k gap to the bottom of the Rolls-Royce range. That's why it could roll out an even more luxurious and completely separate model, potentially called the 9 Series. The new uber-luxe sedan would take on the Mercedes-Maybach S600 that's proven particularly popular in China, where Automotive News notes that Benz sells half of all the S-Class models it makes. Since they're mostly chauffeur-driven through crowded streets, upscale customers there care less about BMW's traditional focus on handling dynamics and more about comfort. And with the government cracking down on corruption, they've also reportedly been eschewing overt symbols of wealth – like the Spirit of Ecstasy hood ornament, for example. We could expect the 9 Series, then, to offer even more rear-seat legroom than the 7, and be more oriented towards comfort than performance. Related Video: