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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW i3 called 'most revolutionary car' since Ford Model T

The Ultimate Driving Machine, or at least one of them, may also be the Ultimate Engineering Success. Consultant Munro & Associates, which specializes in automotive tear-down analysis, pretty much said as much when taking an under-the-skin look at the BMW i3 plug-in. In short, the firm liked what it saw. Presenting at Detroit's Plastic's in Automotive conference this week, Munro CEO Sandy Munro called BMW's first mast-produced plug-in model the most revolutionary car "since Henry Ford's Model T." The car earned big points for its substantial uses of materials that are both lightweight (key for any plug-in's range) and recyclable. BMW has touted these advantages all along. In late 2013, the German automaker went as far as saying its use of carbon fiber reinforced plastic (CFRP) would reduce customer costs related to both repair and insurance. The i3 went on sale in the US last May and, by the end of the year, moved more than 6,000 units here. It sold almost 17,800 The i3 last November also was named the Green Car of the Year at the Los Angeles Auto Show, beating out models such as the compressed-natural-gas-powered Chevrolet Impala B-Fuel and the Audi A3 TDI diesel. Munro made news earlier this week when it offered a free i3 for anyone who bought the master- or OEM-level version of the report, though the report isn't cheap and that offered disappeared once Munro made his presentation. Check out Munro & Associates' press release below. Munro Discusses Groundbreaking Technology Finds from BMW i3 Teardown at Plastics in Automotive Conference; Offers New BMW i3 for Purchasers of Master-level Report DETROIT, Jan. 14, 2015 /PRNewswire/ -- During today's Plastics in Automotive Conference in Detroit, Sandy Munro, CEO of Munro & Associates, Inc., discussed – for the first time publicly – his consulting firm's findings from its extensive deep-dive teardown, costing and benchmark study of the BMW i3 urban electric car. During his presentation, "Deconstructing the BMW i3: Groundbreaking Technology and the Composite Car," Munro discussed the carbon fiber life module, polymer components, recyclability and safety of what he considers to be "the most revolutionary car in terms of creative engineering and manufacturing since Henry Ford's Model T." During the presentation, Munro focused on four crucial aspects of the BMW i3: the manufacturing of its carbon fiber life module; its polymer components; recyclability; and safety.

Editors’ Picks March 2023 | Hot hatch galore and some great luxury SUVs

This month of Editors’ Picks sees us hand out a pair of nods to the best hot hatchbacks money can buy these days, the Honda Civic Type R and Toyota GR Corolla. You can read more about how they compare in our head-to-head comparison test, but both have their advantages, and we can highly recommend buying either of them. Then we head to Europe to recognize a couple of SUVs that just went through mid-cycle refreshes and came out on the other side just as lovable as they were before. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2023 Honda Civic Type R 2023 Honda Civic Type R front low View 34 Photos Quick take: The Honda Civic Type R embodies what at means to be a hot hatch. It's the best FWD car we've ever driven, and because it's a Civic, it excels with a spacious and pretty interior, too. This is the full package. Score: 8.5 What it competes with: Toyota GR Corolla, VW Golf R Pros: Sublime driving dynamics, magical shifter, gorgeous and utilitarian interior Cons: An expensive proposition, lacks basic luxuries like heated seats From the editors: Senior Editor James Riswick — "The Civic Type R is a resolutely composed performance machine that sufficiently builds upon the delightful man-machine interfaces found in the increasingly impressive trio of Civic Sport Touring, Civic Si and Acura Integra A-Spec. ItÂ’s even more fun and capable at higher speeds, yet remains just as forgiving and easy to drive. The 2023 Honda Civic Type R sure seems all grown up. Maybe itÂ’s because IÂ’m almost in my 40s, (ugh) but I see absolutely nothing wrong with this. The Type R magic is not lost." In-depth analysis: 2023 Honda Civic Type R First Drive Review: All grown up isn't so bad   2023 Toyota GR Corolla 2023 Toyota GR Corolla Circuit front three quarter low View 39 Photos Quick take: The GR Corolla is a serious performance machine that is sure to please any enthusiast with its brilliant driving dynamics. It's only let down by a cheap-feeling and small interior that doesn't lend well to daily driver duty.