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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW M6 gets new Competition Package

With 560 horsepower on tap, the BMW M6 is already plenty powerful and capable. Those looking for an extra boost, however, may be interested in the new Competition Package. While BMW already offered a Competition Package before, the new one is even more powerful. Where the 4.4-liter twin-turbo V8 in the standard M6 produces 560 hp and the previous Competition Package boosted that to 575, the new one bumps it up to a nice round 600 – torque jumping from the standard 501 lb-ft to 516 with the new package. That means the M6 Coupe with the new package in place will now run to 62 miles per hour from a standstill in 3.9 seconds and on to 124 mph in 11.8. Top speed is electronically limited (as usual) to 155 mph, but can be derestricted to 189 if you also specify the M Driver's Package. Of course, this upgraded M6 isn't all about straightline speed: the package also includes firmer springs, dampers and anti-roll bars, as well as a retuned differential, steering and stability control. Unique 20-inch alloys and black chrome tailpipes also form part of the package that will be available for the M6 Coupe, Gran Coupe and Convertible starting in July. Before you get too excited, keep in mind this announcement is for Europe. We're standing by for information on US availability. In the meantime, check out all the details in the press release below. More potent Competition Package for BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible. Munich. In July 2015 BMW M GmbH will replace the existing Competition Package for the BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible with an upgraded version. The new Competition Package has been developed with a keen eye on enhancing driving dynamics. It includes a power boost for the 4.4-litre V8 petrol engine with M TwinPower Turbo technology (BMW M6 Coupe/BMW M6 Gran Coupe/BMW M6 Convertible: fuel consumption combined: 9.9/9.9/10.3 l/100 km [28.5/28.5/27.4 mpg imp]; CO2 emissions combined: 231/231/239 g/km)* of 29 kW/40 hp over the standard unit, to 441 kW/600 hp. Peak torque also rises, from 680 Nm (501 lb-ft) in standard tune to 700 Nm (516 lb-ft), and is available across an extremely wide rev band – between 1,500 and 6,000 rpm. New personal best for the BMW M6 Coupe: 0 – 200 km/h (124 mph) in 11.8 seconds. The three model variants impress with outstanding performance when fitted with the new optional Competition Package.

Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.