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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW 1 Series getting a small nose job

As BMW prepares to launch its new 2 Series lineup, it appears that the current 1 Series is going to get a little attention for itself. Based on these spy photos, the 1 Series hatchback (F20/F21), which is not offered in the US, will be getting a minor facelift in the near future.
From what we can see in these images, the updated 1 Series will definitely be getting a tweaked front end, with most of the attention focusing on the air intakes and grille. Our shooter tells us that it is possible that the headlights may yet be reworked in some way by the time we see this car in production form. It still isn't clear if we'll ever see this bodystyle or the next-gen 1 Series in the US, but our most recent report seems to indicate that the car's fortunes will depend somewhat on how well the Mercedes CLA-Class and Audi A3 sell.

BMW i creates high-design solar charging carport

With the first deliveries of the i3 under way, and the recent i8 press launch, the marketing push in the US for the BMW electric sub-brand has begun. These i vehicles are supposed to have a completely different feel from the rest of the brand's lineup. To complement their earth-friendly ethos, the Bavarian company commissioned BMW Group DesignworksUSA in California to create a solar carport concept that could keep the models sustainably topped up on power. It premiered alongside the i8 in Los Angeles at the electric sports coupe's media launch.
At first glance, the BMW i Solar Carport Concept looks like a pergola from a winery or a well-groomed garden, but like the i vehicles, the deeper you look, the more high-tech features there are. The sides feature carbon elements in a similar way that the i3 and i8 have a carbon fiber-reinforced plastic body. Bamboo forms the uprights because its quick-growing nature makes it rather sustainable, and the solar panels are strung along the top to harness energy.
Obviously the sun can't provide all of the energy that the electric cars need, and a BMW Wallbox Pro charger is also connected to the power grid as a supplement. It includes a readout telling users the amount of solar energy versus municipal electricity it's using.