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BMW prices M2 at $52,695, X4 M40i at $58,795

BMW announced pricing for both the M2 and X4 M40i during the 2016 Detroit Auto Show. The M2 will be the slightly more attainable of the two, priced at $52,695 (including the $995 destination charge). That's about the price of a base Porsche Cayman, and represents a $7,550 premium over the price of the next-step-down M235i ($45,145 delivered). For that much scratch, you get a 2 Series coupe amped up with a 3.0-liter turbo six good for 365 horsepower and 343 pound-feet of torque. With all that muscle on tap, the M2 will rocket to 60 in 4.2 seconds (in M DCT form) and tops out at a typically German electronically-limited top speed of 155 miles per hour. Deliveries start in April. If you need more than two doors (but not much more head room), BMW also rolled out the new X4 M40i at the Detroit Auto Show, and with delivery set to commence next month, it has now released pricing for that as well. The high-performance slant-back will command $58,795 (delivered) – or $8,100 more than the X4 xDrive35i. (That places it price-wise in between the base Macan S and GTS.) It packs a 355 hp turbocharged inline-six channeled to all four wheels, and is capable of reaching 60 mph in 4.7 seconds. THE 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT: - BMW to announce pricing of the all-new 2016 BMW M2. - BMW to announce pricing of the all-new 2016 BMW X4 M40i. Woodcliff Lake, N.J.: January 11, 2016 10:30 am EST /7:30 am PDT ... Today, the all-new BMW M2 and all-new BMW X4 M40i made their world debut at the 2016 North American International Auto Show in Detroit. The 2016 BMW M2. Making its highly anticipated world debut, the first ever BMW M2 features the renowned BMW M performance complimented by a sleek interior and exterior design. The new entry model of the BMW M GmbH is perfectly aligned with M tradition ensuring unbeatable driving dynamics on the roads and the track, embodying the true DNA of BMW M vehicles. A newly developed M TwinPower Turbo technology 3-liter, 6-cylinder engine produces 365 bHP and 343 lb-ft of torque between 1,400 and 5,560 with an overboost function raising this figure to 369 lb-ft between 1,450 and 4,750 catapulting the high performance vehicle from 0-60 mph in 4.2 seconds ( M DCT) with a top speed of 155 mph. Inspired by its motorsport roots, the BMW M2 sets the pace in its segment when it comes to agility, driving feeling, directional stability, steering precision and controllability at the limit, without any compromise in everyday use.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Chinese-made electric Mini threatened with highest EV tariff from EU

BERLIN — The new all-electric Mini Cooper made in China is set to be hit by the highest EV tariff of 38.1% under the EU's provisional plans, a Reuters source familiar with the matter said on Friday, a potential terminal blow for the car's sales prospects. Mass production of the roughly 35,000-euro ($37,345) vehicle, produced by a joint venture of BMW and China's Great Wall Motor Co Ltd, began late last year - shortly after the EU launched its probe. With production still in early days, the joint venture was unable to fulfil the European Commission's survey to the level of detail required to be classed as a company cooperating with the investigation, the source said, declining to be named because discussions are private. Companies seen as cooperating with the EU were subject to lower tariffs of 17.4%-21%, according to a European Commission document seen by Reuters. That includes BMW Brilliance Automotive, another BMW joint venture that has produced the electric iX3 for export to Europe from China since 2021. BMW declined to comment. BMW CEO Oliver Zipse said earlier this week the tariffs were the "wrong way to go", echoing concerns from other German carmakers fearful of a trade war which could end in counter-tariffs on cars exported from Germany to China. The European Commission said that joint ventures producing cars in China would be subject to duties, without specifying whether more recently formed ventures might benefit from the lower 21% rate for companies that cooperated with the investigation. A 38.1% price hike on the Mini, which was to be exported from China to Europe, could dent sales at a time when the carmaker is counting on every projected all-electric sale to help meet tightening carbon emissions targets. The deadline for imposing provisional measures is July 4, after which the investigation will continue to late October. That leaves time for Beijing and Brussels to make a deal to soften the blow. Companies can also submit comments and request hearings after the provisional duties are applied.   Green Government/Legal Rumormill BMW MINI China