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BMW ups i3 production to 100 units a day to meet demand

To reverse the old Field of Dreams quote, they are coming, so BMW is building them. All indications are that US demand for the BMW i3 plug-in will be larger than initially expected. As a result, the automaker is upping production at its German factor by more than 50 percent in advance of stateside sales, Automotive News says, citing BMW boardmember Harald Krueger. BMW has started making about 100 i3s a day, up from its previous daily rate of about 70 units. So far, BMW, which is expected to begin sales of the i3 in the US later this month, has made about 5,000 i3s. BMW spokesman Dave Buchko confirmed in an e-mail to AutoblogGreen that the company was boosting production of the i3 based not only on US demand but on worldwide demand, but he declined to be specific about BMW's new production rate. BMW started selling the i3 in Europe in November and had racked up a six-month waiting list by early February. Last month, Norbert Reithofer, chairman of the board of management for BMW, estimated that the company would be making a cool 100,000 i3s a year by the end of the decade, and that the global automotive market would support that production level. Check out our First Drive of the i3 here.

BMW plans i5 as a useful EV for families

BMW has the often-rumored i5 under development as the next member of its i sub-brand. While the work isn't done yet, look for the future model to be an electric vehicle to appeal to families. To fit the mainstream purpose, BMW's engineers plan to give the new product a long driving range and useful cargo capacity, i product boss Henrik Wenders told Car and Driver. In the brief interview, Wenders shoots down many previous rumors about the i5. For example, he says the model is an EV – not hydrogen fueled or a plug-in hybrid like previous reports claim. However, BMW plans to offer an optional range extender like it does for the i3. "The range-extender plays an important part in the next years when range remains a limiting factor and a source of anxiety," said Wenders. Without saying so directly, the exec also seems to suggest the division wouldn't use the platform from the long-wheelbase 5 Series for the i5, which some reports allege. Instead, Wenders sees the sub-brand as pushing BMW's technological prowess with tech like the current model's extensive use of carbon fiber. According to Wenders, "One of i's roles is as an enabling brand, to help industrialize new materials and processes. We have already opened the door with the i3, and we will take it from there." BMW's EV boss told Autoblog in early 2014 that the company already had the new vehicle under development, but the automaker later denied that claim. With the current lineup, the i3 excels in urban environments, and the i8 is a sports coupe. The next natural step is to offer more room and greater range with the i5. Given the upcoming EV boom from models like the Chevrolet Bolt, Tesla Model 3, and next-gen Nissan Leaf, we're very curious to see BMW's effort to stay competitive in the segment. Related Video:

BMW jazzes up the Z4 with Pure Fusion Design package

While the new M3 sedan and M4 coupe may be the big news, they're not the only things that BMW has in the cooker. The Bavarian automaker has just announced a new special edition that serves to highlight the Z4 roadster.
Called the Pure Fusion Design package, the specially-equipped Z4 incorporates Nappa leather trim in ivory with brown stitching covering the seats, armrests and door panels. The lower dashboard is done up to match in white, with brown-accented black leather upper dash, window sills, sun visors and instrument surround. A brown leather line accents the interior, with Fineline wood trim.
BMW is offering the Z4 Pure Fusion Design in the unique shade of sparkling brown metallic pictured here, along with other available colors, and customers can combine the package with the M Sport pack as well. Scroll down for the full press release.