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BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2015 BMW Alpina B6 xDrive Gran Coupe priced from $118,225* [w/poll]

If you're in the market for a high-performance BMW and you live in Europe, you've typically had two range of options at your disposal: you could go for one of BMW's own M models, or turn to Alpina. Though technically independent of BMW, Alpina is about as close to the manufacturer as a tuner can get, and many of its models are offered through BMW's own dealer network.
That's overseas, but in the North American market, BMW has typically taken a different approach, offering just one Alpina model - the B7 - to fill in for a lack of M7 performance sedan. That all changes, however, with the debut of the BMW Alpina B6 xDrive Gran Coupe.
Slotting in alongside the M6 Gran Coupe, the Alpina B6 xDrive Gran Coupe is marginally more expensive and slightly less powerful, but makes up for those relative (and negligible) shortcomings in spades. Both are based on the 6 Series Gran Coupe and both pack a 4.4-liter twin-turbo V8, but with key differences. Where the M6 produces 560 horsepower, the Alpina offers 'only' 540. But where the M6 channels 500 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission, the Alpina drives 540 lb-ft to all four wheels through an eight-speed automatic.

BMW C 650 scooters refreshed with Side View Assist

Beyond just building a full lineup of automobiles and a plethora of motorcycles, BMW is a player in the scooter market, too. As part of a refresh to the company's C650 GT and Sport models, the GT is now available with an optional Side View Assist blind-spot monitoring system. This marks a first for the two-wheeled segment. As the demonstration video above shows, Side View Assist is quite similar to what's found in many modern automobiles. The tech uses sensors positioned at each corner to monitor over 16 feet around the scooter. If the system detects a vehicle hanging out in the blind spot, then the rider sees a triangle as warning on the mirror stalk. Both the C650 GT and Sport fall into the niche known as maxi-scooters that offer much of the capability of a more traditional motorcycle. They're quicker than the little models you might see puttering around city streets, but maintain the foot-forward riding position of that classic design. For this refresh, the BMWs get an updated CVT with a revised ratio spread, and the 647cc inline two-cylinder engine is offered in 59- and 47-horsepower forms. Both scooters are quite rider-friendly, too. With this new update, stability control joins anti-lock brakes on the list of standard safety features. There's an automatic daytime riding light, and suspension setup is tweaked for a more comfortable ride. BMW leaves absolutely no detail unexplored in the company's announcement, below. 1. The new BMW C 650 Sport. The new BMW C 650 GT. (Short version) With the new BMW C 650 Sport and C 650 GT, BMW Motorrad continues its series of premium vehicles in the maxi scooter segment. Perfect for the city and urban environment, they combine practicality and cost-efficiency with maximum riding fun and touring comfort. In addition to this, they also provide enjoyment for riders with sporty ambitions on winding country roads as well as riding fun on lengthier tours, too. The new C 650 Sport and C 650 GT – dynamic maxi scooters for sports, touring and urban cruising. The differing conceptual emphasis of each of the two BMW maxi scooters enables a broader target group to be addressed than previously: the C 650 Sport is geared towards riders with a sporty bent while the C 650 GT sets its sights on those who attach greater importance to comfort and touring capability. The new C 650 Sport and the new C 650 GT now go further towards addressing these aspirations.