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BMW brings laser headlights and HUD helmet to motorcycles

BMW is complementing its array of cutting-edge tech at the 2016 Consumer Electronics Show with the ConnectedRide concept that adapts automotive innovations to the motorcycle world. To highlight the two-wheeled future, the company modified a K1600 GTL with a laser headlight and controls for a helmet-integrated head-up display. The result could make riding safer if these developments ever come to market. Some of BMW's latest models like the i8 and 7 Series can already cut through the darkness with laser headlights, and this K1600 GTL brings that technology to motorcycles. The bright light can shine down the road up to 1,969 feet, which the company claims is about twice as far as a conventional unit. The additional visual range gives riders extra time to evaluate what's ahead at night and could make for a safer journey. The concept laser headlight on the bike is only a feasibility test for now, but preliminary development is underway. However, the lights might need modification to see production in the US because BMW had to turn down the power on the units in the i8 to get FDA approval, according to BMW Blog. BMW also wants to make riders safer through a helmet-integrated HUD that ensures they never need to take their eyes off the road. While other companies already offer similar products, this solution maximizes the available information. Through controls at a person's left hand on the handlebars, a user can select displays of current speed, selected gear, tire pressure, oil and fuel level, and even speed limits, and the system displays the desired info right in front of the wearer's eye. A front-mounted camera can record the trip, and a rear-mounted one can simulate a rearview mirror. Real-world production of the HUD is still a few years away, but BMW says future versions could incorporate vehicle-to-vehicle communications to let the system receive hazard warnings, too. BMW Motorrad ConnectedRide. Concepts for motorcycle laser light and helmet with head-up display. BMW Motorrad will be displaying two innovations at the Consumer Electronics Show (CES) in Las Vegas on 6-9 January 2016. Laser light for motorcycles and a helmet with a head-up display will be presented, setting new standards of motorcycle safety, along with a technical outlook of how they may be employed in series models of the future. BMW K 1600 GTL concept vehicle with BMW Motorrad laser light.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW adds on-street parking to DriveNow carsharing in SF

BMW is putting a new spin on the concept of the San Francisco treat. The German automaker cut a deal to clear out 80 street-parking spaces for its DriveNow car-sharing program in the notoriously parking-constrained City by the Bay. Bimmer is also more than doubling its all-electric ActiveE car-sharing fleet in San Francisco to 150 vehicles from 70. Starting later this month, customers will be able to access the DriveNow website or app to find, reserve and park the electric Bimmers on certain streets in San Francisco's Mission district. Once the car is ready to be turned back in, the vehicle's in-car screen will also indicate what "drop-off" zones the driver can use to end the reservation. It's all very high-tech, and BMW is looking to expand the program to other San Francisco neighborhoods like Bernal Heights, the Haight, Noe Valley and Potrero Hill. There's also a contest for users to name the 80 new vehicles, but it involves a really complicated lettering system. "New" here means new to DriveNow, since these ActiveE electric vehicles are really those that were, until recently, used by the Electronauts in BMW's EV leasing program. Since those leases are ending, the cars need to go somewhere. We think carsharing is a great home for them. BMW, which also runs DriveNow in the German cities of Berlin, Hamburg, Cologne, Munich and Dusseldorf, said in March that it was looking to add the service to as many as 15 more cities in Europe as well as another 10 in the US. BMW debuted DriveNow in San Francisco in August 2012, though parking the cars has always been an issue. Check out BMW's press release below. BMW Group's DriveNow Car-Sharing Service Expands to Street Parking in San Francisco. San Francisco Mayor Ed Lee and BMW Group board member Dr. Ian Robertson provided details about DriveNow at a news conference on ... Eighty All-Electric BMW ActiveE Vehicles Added to the DriveNow Fleet to Increase the Convenience of Finding and Parking Emission-Free Cars. San Francisco, CA – May 8, 2014... BMW Group subsidiary DriveNow, a flexible, premium car-sharing program, will expand to offer street parking in multiple neighborhoods in San Francisco, beginning in select areas of the Mission District and will add 80 electric BMW ActiveE vehicles to the existing fleet, increasing the total number of ActiveE vehicles in the San Francisco Bay Area to 150. DriveNow members will have the opportunity to name the 80 electric vehicles in a two-week social media challenge.