Auto blog

Official pics of BMW M235i surface ahead of coupe's debut

BMW isn't supposed to debut the 2 Series until tomorrow, according to Carscoops, but that hasn't stopped these photos of the 1 Series Coupe replacement from leaking onto the web. First picked up by a BMW 2 Series enthusiast site, the photos eventually found their way around the web, and complement the spy images we showed you of the uncovered 2 Series from almost six months ago.
This particular car is the M235i, and will serve as the range-topping 2 Series. As the number "35" is affixed to this car's tail, there's no question that the engine powering this example is BMW's turbocharged, 3.0-liter six-cylinder. As we reported earlier this month, power for the M235i should sit around 320 horsepower, blessing the 3,240-pound coupe with a 4.8-second sprint to 60 miles per hour when equipped with an eight-speed automatic (a six-speed manual is also available, but drops the time down to an even five seconds).
While this isn't a full-bore M car like the 1 Series M Coupe, it has been touched by the company's in-house tuning division, which means it sports a racier body kit, blacked out grilles and M-labeled interior items, like the steering wheel.

NHTSA urges owners of recalled Takata airbag vehicles to take immediate action

The National Highway Traffic Safety Administration and the Department of Transportation are taking the unusual step of issuing a followup press release urging owners of certain recalled vehicles "to act immediately" to fix their cars and trucks. The problem in question concerns the repair campaigns for rupturing Takata airbag inflators issued in June and covers a long list of models from Toyota, Lexus, Honda, Acura, Mazda, BMW, Nissan, Infiniti, Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac.
While NHSTA doesn't specifically say why the recall is vital in the new release, Toyota's own explanation in its newly announced renotification campaign earlier today sheds some new light on the topic. According to the Japanese automaker, in testing, Takata found a possible link between the rupturing airbag inflators and high humidity. NHTSA is advocating that all owners pursue repairs immediately if they haven't already done so already. This is especially crucial for those drivers especially in Florida, Puerto Rico, Guam, Saipan, American Samoa, Virgin Islands and Hawaii because of the humid conditions there.
We don't need to tell you how dangerous an inadvertent airbag deployment could be - even in a stationary vehicle - but adding to the Takata issue is fears that the deployment could lead to shrapnel being sprayed into the cabin.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.