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When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.

BMW 2 Series Coupe priced from $33,025* ahead of Detroit debut

BMW is definitely going to have its hands full at next month's Detroit Auto Show. The big news might be the debut of the M3 and M4, which were previewed in our Deep Dive, but joining those performance cars under the bright lights will be the all-new 2015 BMW 2 Series Coupe.
While we already know most of the details about the 2 Series and its available M Performance parts, BMW has now announced that the Coupe will go on sale in the first quarter of next year with a starting price of $33,025 (*plus $925 for destination) for the base 228i. This price is about $1,500 more than the current 1 Series Coupe, which starts at $31,500, while the M235i's starting price of $44,025 is almost $500 more than the existing 135is Coupe. There is still no indication as to when we'll see 2 Series Convertible unveiled.
In addition to new M cars and the 2 Series, BMW's display will also reveal another new color-theme package for the Z4. Last year we saw the Hyper Orange package, and this year will give us the Ivory White Burnt Sienna Z4 available in an exclusive Sparkling Brown Metallic exterior paint color. Scroll down for the full press release of production vehicles BMW has planned to showcase at Detroit's Cobo Hall next month.

BMW M5 Pure Metal Silver Limited Edition is a US special

America usually misses out on limited-edition models, but BMW has just made an ultra-exclusive version of its M5. Only 50 units of the Pure Metal Silver Limited Edition will be made, and the high-performance sedan is a US-only affair. Built upon a M5 with the Competition Package, the special edition boasts more power and a unique paint job to make it stand out from the regular M5. The Pure Metal Silver Limited Edition is up to 600 horsepower and 516 pound-feet of torque, which is 25 hp and 16 lb.-ft. of torque more than a M5 fitted with the Competition Package. The added power is from an increase in boost pressure and "targeted modifications." Thanks to the M dual-clutch transmission with Drivelogic, zero to 60 mph is dealt with in 3.9 seconds. The special edition is only marginally quicker than a base M5, so the power increase is more useful in bar trivia than in the real world. On the outside, the Pure Metal Silver paint job is one of the special edition's defining features. The color is BMW's most expensive paint option – it costs $10,000 in BMW Individual's Catalog. While being insanely expensive, the paint job is stunning and gives the M5 a chrome-like look. Besides the paint, the special edition retains the 20-inch M alloy wheels, black M Performance kidney grill, and M Performance Exhaust with carbon bezel as the M5 with the Competition Package. The interior features Merino (gray) leather with contrast stitching and aluminum trim to match the sedan's unique paint job. Each vehicle will have a badge (ranging from one to 50) highlighting the vehicle's limited quantity on the trim. Pricing for the Pure Metal Silver Limited Edition starts at $130,900 plus a $995 destination and handling fee. That represents a $30,000 price hike over the M5 with the Competition Package. That's a whole lot of silver for a gray car. But the special edition does come with the M Driver's Package as standard, which raises the top speed to 190 mph and includes an entire day of high-performance driving at BMW's Performance Center in California or South Carolina. The ultra-exclusive M5 will be available in August. Related Video: Featured Gallery 2016 BMW M5 Pure Metal Silver Limited Edition News Source: BMWImage Credit: BMW BMW Luxury Special and Limited Editions Performance Sedan limited edition