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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW selects two artists to create M6 GT3 art cars

Whether it's Alexander Calder's 3.0 CSL or Jeff Koons' M3 GT2, BMW has had a role in some of the most beautiful art cars to ever see a racetrack since 1975. For the 40th anniversary of the series, the company will celebrate in the best way possible – making even more of them. Chinese artist Cao Fei and John Baldessari from the US will create two more artistic racers around the new M6 GT3, and after hitting the track, they'll go on display in museums in 2017. An international jury of museum directors and curators selected Cao and Baldessari to create the 18th and 19th art cars, respectively. Born in 1978, Cao is the youngest artist to create one with BMW. She seems to hint at the inspiration for her example in the company's announcement by saying: "Acceleration, a concept that reminds me of my desire for speed as a runner during the Young Pioneers days, is deeply connected to the entangled contemporary relationships between velocity, energy, and the country." Born in 1931, Baldessari will be the oldest person to produce a BMW art car. "This will definitely be my fastest artwork yet," he said in the release. BMW doesn't know yet exactly where either art car would race. "There is a possibility of one or both the [sic] compete in one of the major IMSA WeatherTech series races. However, this has not been decided yet," company spokesperson Thomas Plucinsky told Autoblog. "We expect to see the cars on track in 2017." Both artists have designs in the works but nothing to release yet. However, the gallery above shows some of the earlier creations. The M6 GT3 is BMW's latest racing weapon for customer teams, and it uses a modified 4.4-liter turbocharged V8 with up to 585 horsepower and a six-speed sequential gearbox. It will compete in places like the GTD class of the 2016 IMSA WeatherTech SportCar Championship in the US. Cao Fei and John Baldessari to create the next BMW Art Cars Racing tradition to be continued with the BMW M6 GT3 Munich/New York. Following commissions by Jenny Holzer (1999), Olafur Eliasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series' 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in the collection respectively.

Car designer Frank Stephenson wants to show you something ... smaller

Influential car designer Frank Stephenson has often thought small. Now he’s thinking smaller. Throughout the past three decades, he has shaped — literally — some of the most indelible designs in automotive history: the modern Mini, the Ferrari FXX track star, the Maserati Gran Sport, a range of stunning McLarens and down to the funky 21st-century version of the Fiat 500. Now heÂ’s turned his pen to fashioning watches. His Cosmos analog piece, made to mirror “a black hole in space” and detailed “with an orange pinstripe which simulates the supernova glow of a neutron star,” features a Japan-built quartz movement and was created in concert with the Time Concepts company. “ItÂ’s the age-old adage ‘car people are watch people,Â’ so it was a natural step for me to get creative with timepieces too,” Stephenson said in a statement. “The collection showcases the love I have for exceptional and emotionally charged design, just like what is required in designing world class cars.” While Stephenson, who is 64, may be best known publicly for his vision of “affordable style” with the Mini and the Fiat, his ethos also translated to the utilitarian. In the case of BMW in the mid-1990s, the company was hustling to market an SUV, and turned to him for inspiration. His team had six months to complete the project. The result was the high-end X5, which Stephenson sketched during a two-hour flight. In 2018, Stephenson established the independent design company, Frank Stephenson Design, based in London. Related video: Design/Style BMW Ferrari Fiat Maserati McLaren MINI Gadgets watch frank stephenson