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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW pondering hardcore M4 to celebrate 100 years?

2013 is the year for Lamborghini, Aston Martin and the Porsche 911, but 2016 will be the year for BMW. That's when the Munich-based maker of the Ultimate Driving Machine will celebrate its 100th birthday, with what will probably be a year-long celebration. Part of that 365-day party will, reportedly, be an even hotter version of the new BMW M4, which is set to debut in January at the Detroit Auto Show.
Yes, according to Australia's Car Sales, the über-M4 has been hinted at by higher-ups at BMW's M division, who claim the rear seats will be removed, much like the M3 GTS, while other weight-saving measures will be used to try and bring the M4's weight below 3,000 pounds. There's no mention of engine mods, but if the M4's biturbocharged six is as good as we think it'll be, that's not a deal-breaker for us.
The lightening process on the so-called M4 GTS would involve replacing the hood and front fenders with parts made of carbon fiber, while the doors would switch from steel to aluminum. Besides the deletion of the rear seats, Car Sales is predicting lightweight racing buckets, with a carbon-fiber shell and a minimal amount of padding. Expect lots and lots of Alcantara, in place of leather.

Recharge Wrap-up: Tesla Model X assembly video, autonomous Apple test car spotted?

A video from Tesla shows factory robots assembling a Model X. The teaser video is titled, Team of robots gives Model X its backbone, as the machines are working on the car's structural support. It gives a rare glimpse into the underpinnings of the Model X, and it also reminds people that the cars are being built despite previous delays. See the video above, and read more at Teslarati. A Chinese electric vehicle company has hired multiple executives from BMW's i sub-brand. Sources close to the matter tell Automotive News Europe that Future Mobility, an EV company backed by Tencent Holdings and Foxconn Technology Group, has hired Dirk Abendroth as VP of software and connectivity, Benoit Jacob as VP of design, and Henrik Wenders as VP of marketing. The former BMW employees will join former BMW i8 project manager Carsten Breitfeld, who is Future Mobility's CEO. Abendroth and Wenders confirmed their new positions at the Chinese company, while Benoit didn't immediately respond to ANE. A BMW spokesman declined to comment. Read more at Automotive News Europe. A blogger at TechRadar claims to have spotted a possible Apple autonomous test vehicle. Author Michelle Fitzsimmons says the white, unmarked Ford Transit was kitted out with various apparatuses, including Lidar sensors and cameras on the roof. While she originally thought it could be a van from Apple's Maps service, the Lidar and a couple other oddities lead her to speculate that it is actually using self-driving technology. If not testing autonomous features itself, the van could also be gathering data for a future driverless vehicle. Read more at TechRadar, or from Apple Car Fans.