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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW planning X4 M Performance diesel? [w/poll]

With the arrival of the new X4 in March, BMW will expand its crossover portfolio by one more model. But while some enthusiasts may have been disappointed by the news that the Bavarian automaker isn't likely to authorize an M version of the compact slantback crossover, this latest development could help bridge the gap.
Although the line used to be quite clear between standard BMWs and M models, Munich has been blurring it with the M Performance treatment. Those have included models like the M135i hatchback and M235i coupe, the diesel-powered M550d sedan and wagon and X5 and X6 M50d crossovers. Now word has it that BMW could follow a similar formula with the X4, creating a sub-M performance model.
What's more is that the X4 M Performance model could go diesel, following a similar formula that Audi undertook with its first performance crossover, the SQ5 TDI. The major difference here is that when Audi brought the SQ5 to these shores, it ditched the diesel for a gasoline engine. Could BMW do the same?

As BMW i3 US launch nears, more details discovered

Think of the BMW i3's gas-powered range-extender as akin to driving around with a middle linebacker in the back seat. Except that football player will have a hard time pushing the car 60 miles or so once the battery runs out. Thankfully, he won't prevent you from getting a nifty tax credit either, according to BMWBlog, which isn't affiliated with the company. The i3's front storage compartment is not watertight. Here in the US, where the i3 will be available in short order, BMW will offer an optional i3 plug-in vehicle with a range extender that will have a 1.9-gallon capacity gas tank. That sounds a good deal smaller than the 2.4-gallon tank used in Europe, but the two are actually the same, the US tank is simply limited to the smaller size, Dave Buchko, from BMW's product and technology communications department, told AutoblogGreen. The complete range extender system – including the tank, the engine, and all related hardware – adds about 265 pounds to the 2,634-pound curb weight of the i3 EV and the extra weight in turn adds about a second to the EV's 0-to-60 time of seven seconds flat. Adding the range-extender won't make the US government take any longer to dole out a $7,500 tax credit for the i3, though. We also learned that the i3's front storage compartment is not watertight since it is only meant to hold the mobility kit and the 110-volt charging cord. BMW recently increased its production of the i3 at its German factory from around 70 units a day to about 100 due to better-than-expected demand. Check out our First Drive impressions of the model here.