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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW GoPro integration now works with your iPhone

Coming this summer an upgrade to BMW's GoPro integration will combine the camera's feed with the M Laptimer app. This will let Bimmer drivers get a look at both lap telemetry and video replay at the same time. Despite the upgrades, BMW's setup lacks some of the features of the impressive Performance Data Recorder found on the Chevrolet Corvette and Camaro. BMW already let drivers control a GoPro through iDrive, but this improvement makes the functionality a lot more for track use. As soon as someone activates the M Laptimer app, the GoPro automatically starts recording. The video still saves in the camera's memory, but a low-res version also goes to the connected iPhone to sync with the app's data. Drivers can then see driving data on top of the phone's screen and the clip on the bottom (right). The M Laptimer monitors details like throttle input, speed, braking, steering angle, engine revs, fuel level, and g-force. Plus, the system records top speed, number of laps, best lap time, and the ambient temperature. We wish this system were as neatly integrated as the GM's Performance Data Recorder. For this system to work, a driver needs a GoPro HERO3 or later camera, the BMW M Laptimer app on their iPhone (4S or newer), a BMW model capable of running BMW Apps, and the phone must be connected to the infotainment system. Anything that can help shave a few tenths off a lap and then share the video of that accomplishment with buddies is a welcome improvement, though. Related Video: GOPRO INTEGRATION FOR BMW M LAPTIMER APP Two of BMW enthusiasts' favorite app integrations team up to offer an unparalleled way to capture and share their on-track experience Mountain View, CA/Woodcliff Lake, NJ – April 14, 2016 The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016 the BMW M Laptimer app, a favorite app integration among driving enthusiasts, will include the ability to control a GoPro camera on iOS devices, using BMW's state-of-the-art iDrive controller and high-resolution screen. With this enhancement, when BMW drivers start and stop the BMW M Laptimer they simultaneously start and stop the recording of the connected GoPro camera. In addition to the video stored on the GoPro camera, a low-res version is saved on the phone so that it can be played back next to the map view on the BMW M Laptimer app. "The BMW M Laptimer and GoPro integrations have both proven to be incredibly popular with driving enthusiasts.

BMW to follow Honda back into F1?

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.