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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

A 1903 Harley is worth how much? Hagerty adds bikes to price guide

Whenever the big auctions begin in places like Monterey, it's hardly a surprise to hear about classic Ferraris or other exotics crossing the block for a few million dollars. But, the record sale price last year for the "Captain America" bike from Easy Rider is just a small sign that there's a growing market to own a piece of motorcycle history, as well. To answer this demand, vehicle insurance and valuation company Hagerty is now including vintage bikes in its price guide. The most expensive cycle there is a 1903 Harley-Davidson Single with a value pegged at an eye-watering $15 million for an example in No. 1 condition. You don't need to be a multi-millionaire to buy a vintage bike, though. If there's an old cycle you're eyeing or there's one already in the garage, you can check what Hagerty thinks it's worth on the company's website, now. The database includes 61 motorcycle makers and 9,200 models from 1894-1996. The pages also have a ton of useful details, including a price history for four conditions. According to Hagerty, the market for classic bikes is up over 50 percent since 2010, and more of them are showing up at auction, as well. The vintage cycles with the biggest demand are Harley-Davidson FLHs from the '60s and '70s. Hagerty Launches Motorcycle Valuation Tools Motorcycle Market Demand Drives Creation of Database Covering Everything from $15 Million Harley-Davidsons to $1,500 Yamahas TRAVERSE CITY, MICHIGAN (October 14, 2015) —Hagerty, the world leader in collector vehicle insurance and valuation tools, is pleased to announce the Hagerty Price Guide now includes motorcycles. The motorcycle guide, published on the Hagerty Valuations Tools website, includes 61 makes, 9,200 individual motorcycles built from 1894 -1996, and pricing for four conditions. Like its vehicle car and truck valuation guides, Hagerty's comprehensive motorcycle guide features model histories, images, current and historic pricing, and recent auction sales. "Motorcycles are one of the fastest growing segments in the collectible vehicle market," said McKeel Hagerty, CEO of Hagerty. "The recent interest is inspiring enthusiasts to pull their bikes out of long-term storage to enjoy again and share with the next generation.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.