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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW X4 Concept is no Shanghai surprise

"One in four new BMW cars is now a BMW SAV." If you're new to BMW parlance, SAV stands for Sports Activity Vehicle, a vehicle type most of us more commonly refer to as a crossover, and that statistic, which comes straight from the automaker itself, tells you all you need to know about why the X4 Concept you see above exists.
Like its larger X6 sibling, the BMW X4 Concept tries to shove a crossover in a mold shaped vaguely like a fastback coupe. Put another way, the X4 is likely to be a polarizing design, though perhaps not to the extent that the X6 divided opinions. As for us, we definitely prefer the styling of this X4 Concept, with its strong character lines and impressive wheel-to-bodyside ratio, over that of its bigger brother. That said, we're sure the AMC Eagle comparisons will begin in earnest starting right about... now.
Dimensionally, it seems the most obvious machine with which to compare this X4 Concept is the 3 Series Wagon - we're not sure if it will be as spacious inside as the 3 Series Gran Turismo. A two-inch stretch in the wheelbase ought to bring a commensurate improvement in legroom, and a body that's nearly five inches longer should be a boon for cargo capacity. Of course, that fastback roofline will surely cut down on the car's roominess inside, but we'll have to wait for the final production model to judge its true capabilities.

BMW Neue Klasse X revealed, 2025 Mini Countryman JCW and SE driven | Autoblog Podcast #824

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Jeremy Korzeniewski. In the news, BMW revealed the Neue Klasse X EV, Jeep Wrangler drops the V8, Ford Mustang gets a 810-horsepower supercharger kit and Shell leans into EV charging. We look back on the life and designs of Marcello Gandini. We discuss the various automatic shifters that are now on the market. We talk about driving the Mercedes-Benz CLA, as well as the 2025 Mini Countryman JCW and the electric Countryman SE. Finally, we help a listener pick a newish truck or SUV for around $40,000 in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #824 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown BMW Vision Neue Klasse X Revealed: Looking to the past to build a better future Jeep Wrangler bids farewell to the V8 with 2024 Rubicon 392 Final Edition Ford Performance supercharger kit gets Mustang 810 hp with a warranty Shell to unload 1,000 retail locations in pivot to EV charging Marcello Gandini dies at 85. Here's a look at some of his famous designs A discussion on automatic shifters Cars we're driving 2024 Mercedes-Benz CLA 250 4Matic 2025 Mini Countryman JCW and SE Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Design/Style Green Podcasts BMW Ford Jeep Mercedes-Benz MINI Electric Luxury Performance