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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW to show car that can park itself in a multi-story garage at CES

Automatic parking systems are something of a novelty, in their present form. Sure, modern parallel parking systems work well enough. And they're great if you lack the special awareness required to complete such a task. But frankly, how often is the average owner of such a system in a position to use it? Perpendicular parking systems, meanwhile, are basically an admission that you don't really deserve a driver's license. Novelties these systems may be, but they promise a future where we won't even need to be behind the wheel to park our cars. BMW is going to deliver a vision of that future at the 2015 Consumer Electronics Show with the Remote Valet Parking Assistant, a smartwatch-activated system that takes the driver out of the parking equation and replaces them with an advanced collision avoidance system. Fitted to an i3 for CES, the BMW system relies on four laser scanners to map the surrounding environment and identify obstacles. Combined with a digital site plan for a building, the company claims its car can navigate its way to an open parking spot, moving around even unexpected obstacles like improperly parked cars. The car's owner can step out of the vehicle at the intended destination, and then tap the smartwatch app for vehicle parking and retrieval. BMW claims this system will allow more precise control than GPS, particularly in something like a multi-story parking deck. While it's an intriguing route with autonomous technology, we wonder how much is required of these digital site plans. There are more practical uses of this technology, beyond valet parking. According to BMW, the collision-avoidance technology can aid a driver in low-light conditions, automatically braking the car for its driver when an obstruction is detected. Look for more on BMW's Remote Valet Parking system as the 2015 Consumer Electronics Show approaches. Until then, scroll down for the full press release. BMW Innovations at the 2015 Consumer Electronics Show (CES) in Las Vegas. 360-degree collision avoidance and fully-automated parking in multi-storey car parks. BMW Remote Valet Parking, CES 2015. (12/2014) Munich/Las Vegas. BMW was already demonstrating at the Consumer Electronics Show (CES) 2014 how perfect control technology can provide highly automated mastery of all drive statuses right through to very tight margins.

Recharge Wrap-up: BMW integrates EV charging into streetlights, EV Fleet debuts electric pickup

BMW has unveiled prototypes of LED streetlights that also serve as EV charging stations. "Light and Charge is a simple and innovative solution to naturally integrate a reliable network of charging stations in the city," says BMW's Peter Schwarzenbauer. Connected to the ChargeNow network, they're simple to use, and would be readily available when tied to the lighting infrastructure. The two prototypes are currently in use at BMW World, with a pilot project planned for Munich in 2015. Read more at Green Car Congress, or in the (translated) press release below. The Renewable Fuels Association (RFA) is accusing retailers of price gouging E85 to discourage its use. An RFA study found that retailers in St. Louis were marking up E85 as much as a dollar, roughly twice as much as the markup on regular gasoline. "Sneaky E85 pricing strategies ultimately give oil refiners the opportunity to wrongly claim that consumers are 'rejecting' E85," Says RFA president and CEO Bob Dinneen, "and it gives them an opportunity to claim they can't comply with Renewable Fuel Standard (RFS) requirements above the so-called 'blend wall.'" Read more at Biofuels Digest. Charlotte-based EV Fleet has announced the Condor electric pickup (pictured). The vehicle-to-grid-ready Condor has a 1,000-pound payload capacity, and can travel over 100 miles on a single charge. The company plans to build 300 trucks a month when it revs up production next year, with sales targeted toward fleet managers. See the EV Fleet Condor in the video below, read more at Treehugger, or visit EV Fleet's website to learn more. Here's a bold claim. Mutual fund manager Ron Baron says that every home will have a Tesla vehicle in 25 years. The financial guru, well regarded for his predictive stock strategies, is confident about the long-term outlook for the electric carmaker. He feels that Tesla is far ahead of the electric car game compared to other automakers like BMW, whom he believes will end up switching focus from internal combustion to electric powertrains. Read more at ValueWalk. BMW Group presents innovative street lighting with integrated charging station for electric vehicles. Munich. As part of the Eurocities conference in Munich, discuss in from 5 to 8 November 2014 more than 500 representatives of major European cities on pioneering infrastructure projects, the BMW Group presents the prototype of a highly energy efficient street lighting that is both charging station for electric vehicles.