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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW intros Concept M4 GTS ahead of Pebble Beach debut

Meet the BMW Concept M4 GTS. Coming to this weekend's Pebble Beach Concours d'Elegance, the new high-performance coupe gets both performance and aesthetic upgrades as it previews a higher-performance version of BMW's two-door darling. The headlining item is the new water-injection system. As previously reported, the setup draws from a 1.3-gallon water tank and was pioneered by the M4 Safety Car used in the MotoGP series. The new system injects water directly into the plenums of the intake manifold, where it is vaporized. The result is a lower compression temperature in the combustion chamber, which according to BMW means more horsepower and torque. You can get a broader explanation in the attached press release. Beyond the water-injection system, the M4 GTS will get OLED taillights. Their function sounds very German – "producing full-surface and homogenous illumination" – but we simply prefer the impact they've had on the look of the rear lights. It's markedly different than anything else in the BMW suite. There is a mix of aesthetic and performance upgrades to the normal M4 exterior, too. BMW has fitted manually adjustable aerodynamic aids, with a new chin splitter and a prominent rear spoiler. Both items are, unsurprisingly, made from exposed carbon fiber. BMW also turned to composites for the hood, opting for carbon-fiber-reinforced plastic. We're particularly fond of the M4 GTS' wheels. They're absolutely stunning staggered hoops, with 19-inchers in front and 20s in back. The 666M style, as BMW calls them, feature Acid Orange accents that really play well with the Frozen Dark Grey paint (although they clash quite badly with the yellow calipers on the carbon-ceramic brakes). Stay tuned for more on the new Concept M4 GTS, including live images from its debut in sunny California. Until then, scroll down for the official press release from BMW. Related Video: BMW Concept M4 GTS to be Premiered During Monterey Car Week. The First M3/ M4 Special Production Car to be Sold in the US. Woodcliff Lake, N.J. – EMBARGO: August 13, 2015 – 9:00pm EDT/6:00pm PDT...A year on from the launch of the BMW M4 Coupe, BMW M GmbH is presenting an initial preview of a high-performance model for use on the road and on the race track: the BMW Concept M4 GTS – the first M3/M4 special production vehicle to be sold in the US. The BMW M GmbH was founded in 1972 as BMW Motorsport GmbH and caused a sensation with its iconic BMW M1 racing car.

Here's why you don't want the 2016 BMW M4 Clubsport

BMW Spain recently announced a special-edition M4 Competition Sport. It's billed as a more comfortable version of the M4 GTS (including rear seats) and, with only 60 copies available, will be more rare than that hardcore M4. But hold on a second because the CS is not exactly the unicorn it appears to be. And the closest thing to a CS in the United States might be better. Here's why. The M4 Competition Sport comes with more power, 20-inch wheels, and adaptive M chassis. The twin-turbo six has been turned up to 444 horsepower, which is shy of the crazy 493-hp water-injection version from the GTS. In fact, it's the same power you get with the $5,500 Competition Package that BMW USA announced back in January. And our Competition Package also comes with the wheels and M chassis setup. View 38 Photos We concede one area where the M4 CS does earn our envy. The giant carbon wing on the back and various other carbon-fiber elements do look pretty great, although tacking them on likely does not reduce the vehicle's weight. They're also all available from the vast M Performance catalog, so you could buy an M4 and tack on whichever ones you like best. Lucky Spanish customers also get carbon-ceramic brakes, but we can order those as a standalone option for $8,150. And the M4 CS only comes with a seven-speed dual-clutch automatic. Here in the States you can order all those goodies with a manual. Each of the 60 M4 Competition Sport coupes will sell for 132,900 euros in Spain, which works out to about a 45 percent markup compared to a standard-issue M4 coupe. So no, we don't get the numbered plaque on the center console or the neat seats. But we do get all the rest of it, with a manual, and at a much lower price than the Spanish M4 CS. And you can get the same stuff in the four-door M3. U-S-A! U-S-A! Related Video: Related Gallery 2016 BMW M4 GTS View 65 Photos BMW Coupe Performance bmw m4 bmw m4 gts