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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW plans i5 as a useful EV for families

BMW has the often-rumored i5 under development as the next member of its i sub-brand. While the work isn't done yet, look for the future model to be an electric vehicle to appeal to families. To fit the mainstream purpose, BMW's engineers plan to give the new product a long driving range and useful cargo capacity, i product boss Henrik Wenders told Car and Driver. In the brief interview, Wenders shoots down many previous rumors about the i5. For example, he says the model is an EV – not hydrogen fueled or a plug-in hybrid like previous reports claim. However, BMW plans to offer an optional range extender like it does for the i3. "The range-extender plays an important part in the next years when range remains a limiting factor and a source of anxiety," said Wenders. Without saying so directly, the exec also seems to suggest the division wouldn't use the platform from the long-wheelbase 5 Series for the i5, which some reports allege. Instead, Wenders sees the sub-brand as pushing BMW's technological prowess with tech like the current model's extensive use of carbon fiber. According to Wenders, "One of i's roles is as an enabling brand, to help industrialize new materials and processes. We have already opened the door with the i3, and we will take it from there." BMW's EV boss told Autoblog in early 2014 that the company already had the new vehicle under development, but the automaker later denied that claim. With the current lineup, the i3 excels in urban environments, and the i8 is a sports coupe. The next natural step is to offer more room and greater range with the i5. Given the upcoming EV boom from models like the Chevrolet Bolt, Tesla Model 3, and next-gen Nissan Leaf, we're very curious to see BMW's effort to stay competitive in the segment. Related Video:

2014 BMW 328d rated at 32/45 mpg

BMW still hasn't released official fuel economy numbers for its diesel-powered 2014 328d, but now, those mileage ratings have been posted on the EPA's FuelEconomy.gov website. As expected, the 328d is quite an efficient little machine, with the rear-wheel-drive sedan good for 32 miles per gallon in the city and 45 mpg highway. That even bests the 30/42 mpg of the smaller Volkswagen Jetta TDI.
The last time BMW offered a diesel 3 Series in our market, it was the six-cylinder 335d, which - while mighty quick and excellent to drive - was only offered as a rear-wheel-drive sedan and was rated at 23 mpg city and 36 mpg highway. For 2014, BMW will offer the 328d with optional xDrive all-wheel drive, though that reduces the fuel economy numbers to 31/43 mpg. Beyond that, the BMW will even sell you a 328d xDrive wagon, which nets the same 31/43 mpg rating, according to FuelEconomy.gov.
Look for the 2014 BMW 328d to hit dealerships this fall, and when it launches, it will be the only diesel offering in its class (until the next Mercedes-Benz C-Class arrives, anyway). Lexus and Infiniti will offer hybrid versions of the IS and Q50, respectively, but we've always had a taste for torque, and the 328d's 2.0-liter engine with 180 horsepower and 280 pound-feet of twist shouldn't disappoint.