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Orlando Bloom gets custom BMW S 1000 R by Deus Ex Machina

Gearheads can meet in the most unlikely of places. Take Orlando Bloom and Michael "Woolie" Woolaway. One was starring in a film where the other was working as a gaffer – we'll let you figure out which was which – and a friendship was kindled over their love for motorcycles. As it turns out, Bloom is a bit of a BMW bike enthusiast, and Woolie is the head of the famous Deus Ex Machina custom shop in Venice. The pair teamed up to create a custom four-cylinder Bimmer bike for Bloom based on the S 1000 R, and took it into the Malibu Hills for its first shakedown. Considering the Hollywood setting where they met, it should come as little surprise that they brought a film crew along to artfully document the experience, which you can watch in the four-minute clip above. BMW Motorrad and Orlando Bloom present the BMW S 1000 R Custom. Michael "Woolie" Woolaway from Deus Ex Machina turns Orlando Bloom's vision of a custom bike into reality. Munich/Los Angeles. Everyone knows Orlando Bloom as a successful actor, but not everyone knows about his passion for motorbikes. As a long-standing fan of BMW motorcycles, Orlando Bloom owns and rides a number of BMW models, including old classics. For his own custom bike project he specifically chose the BMW S 1000 R. He asked his good friend, Michael "Woolie" Woolaway, head of the Deus Ex Machina custom shop in Venice, CA, USA, to work with him to bring his custom S 1000 R vision into reality. The result of the cooperation, is a stunning one-off 4 cylinder bike. The S 1000 R Custom and Orlando Bloom had their first test ride in the Malibu Hills while shooting "4CYL", a production by Arthur de Kersauson and Clement Beauvais in cooperation with BMW Motorrad.

Will next BMW Project i car be an i6?

BMW may be steadily working its way through the single digits when it comes to the i sub-brand of plug-in vehicles for the next few years. The automaker started with the i3 and the i8, and we heard rumors about an i5 and an i7. Oh, and we've heard about a potential i4, too. None of these have been confirmed. Still, next up is the i6, according to Automobile. There aren't a ton of details, but the all-electric vehicle would be about the same size as the 3-Series line that's long been a workhorse for the German automaker. Like the other Project i vehicles, the i6 would have a lot of carbon fiber in order to reduce weight and help with range extension. The model would also likely have multiple electric motors as well as a state-of-the-art lithium-polymer battery that would provide a big single-charge range, though, again, no specifics on that number. Word got out earlier this year about a supposed i5 model that would be a plug-in hybrid with a gas-powered engine and two electric motors that combine for about 540 horsepower. Other reports said that the four-door sedan would actually fall under the i7 badge. BMW North America chief Ludwig Willisch said this past spring that the sedan in question wouldn't be seeing the light of day any time soon. BMW has already doubled US sales of its two Project i vehicles this year. Through November, Bimmer's sales of its i8 plug-in hybrid quadrupled from a year earlier to about 1,600 units, while sales of the i3 electric vehicle jumped 89 percent from a year earlier to about 9,600 vehicles.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.