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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW i5 could be a new kind of i PHEV

Just this month BMW North America CEO Ludwig Willisch made a point of saying "Not any time soon" to AutoblogGreen's question about the arrival of a BMW i5 - and that came after he clarified, in case we didn't know it, that no such model exists. But the rumors of its eventual appearance were swelled again by a report in Autobild that sticks more details and numbers on what could be the next offering in for the i brand. In February, Car magazine laid the i5 out as having a 245-horsepower four-cylinder engine in front, assisted by a 204-hp e-motor in the bow and a 90-hp e-motor in the stern, for about 544 total horsepower. Autobild claims the gas engine will have 218 hp, the front e-motor will have 150 hp and the rear will have 272 hp, for roughly 640 total horsepower. Where the two reports agree is that it - maybe called i5, maybe i7 - will be based on the China-market long-wheelbase 5 Series platform, it will incorporate cues from both the 7 Series and 6 Series Gran Coupe, and it will not be cheap: 100,000 euros ($105,686 US) is the estimate. The i8 starts at 130,000 euros in Germany. Weight for the i5 is figured to be around 3,300 pounds. Green Car Reports says what's important about the i5's drivetrain is that it's being maximized for electric running. Its evolution of the company's eDrive mechanicals will crank the ICE over only above 36 miles per hour, and even then, only in cases of "maximum power demand." Electric-only driving would offer a range of 78 miles, company officials suggesting that it could remain in that mode for "fully two-thirds of its usage cycle." Whenever a vehicle like this arrives, that is, which Autobild says could be in 2019.

BMW showing all eight of its 'hommage' vehicles at Villa d'Este

BMW is paying a tribute of sorts to its tribute vehicles by bringing together all eight "hommage" concept vehicles for the first time. BMW will exhibit its hommage cars and bikes at the Concorso d'Eleganza Villa d'Este, which takes place near Italy's Lake Como this weekend. The vehicles will be shown off in the Padiglione Centrale at Villa Erba as part of BMW's "The Next 100 Years" campaign. BMW's first tribute vehicle was 1997's MINI ACV (Anniversary Concept Vehicle) 30, a two-seat, mid-engined, right-hand-drive car that the automaker produced to pay tribute to the UK brand's past while hinting at what BMW would subsequently do with the iconic badge. The automaker followed with its BMW Concept Coupe Mille Miglia in 2006, and then officially started grouping the concept cars in 2008 under the hommage designation with the introduction of the BMW M1 Hommage. That car marked the 30th anniversary of the original BMW M1. View 17 Photos Since then, there have been the BMW 328 Hommage (2011), the BMW Concept Ninety motorcycle (2013), and the BMW 3.0 CSL Hommage (2015). In addition to paying tribute to the iconic 1970s-era coupe, last year's concept car showed off advances the company has made in its light-weighting efforts. This year, BMW is adding the BMW 2002 and BMW Motorrad R 5 Hommage to the party. The Concorso d'Eleganza Villa d'Este also features about 50 historic cars built between the 1920s and 1980s. For more information from BMW, take a look at the press release below. Tradition as inspiration. The BMW Group's Hommage vehicles come together for the first time at the Concorso d'Eleganza Villa d'Este 2016. Munich/Cernobbio. With BMW's centenary headline "The Next 100 Years" in mind, the BMW Group is bringing together, for the first time, the full line-up of Hommage vehicles unveiled over recent years. They will be joined on display at a special exhibition titled "Hommage and Concept Vehicles" in the Padiglione Centrale at Villa Erba by the models from the past that inspired them. Munich/Cernobbio. With BMW's centenary headline "The Next 100 Years" in mind, the BMW Group is bringing together, for the first time, the full line-up of Hommage vehicles unveiled over recent years. They will be joined on display at a special exhibition titled "Hommage and Concept Vehicles" in the Padiglione Centrale at Villa Erba by the models from the past that inspired them.