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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

Watch the trailer for Locke, a movie that takes place entirely in BMW's X5

It's no surprise that driving can be incredibly stressful. You're basically trapped in a metal box, and until fairly recently, your ability to communicate with the outside world beyond the toot of a horn or a rolled-down window was all but nonexistent. Locke, a new film starring actor Tom Hardy (best known for his role as Bane in the Batman movie Dark Knight Rises), capitalizes on that feeling of isolation and stress by setting the entire movie in a BMW X5.
Locke is written and directed by Steven Knight, author of Eastern Promises, and the trailer shows Hardy's character being put under increasingly intense emotional stress as he drives along in his Bimmer. We don't know much more than that, as the 90-second trailer really doesn't give away much.
The film premiered at last year's Venice Film Festival, and reviews are available that tell more about the story, but we don't believe in spoilers. It's poised to hit theaters in the UK on April 18 and the US on April 25. The trailer reminds us of a far more artistic take on Steven Spielberg's 1971 movie, Duel and has our interest piqued. Scroll down to watch the trailer, but consider yourself warned, there's a brief moment of profanity.

2015 BMW 2 Series Cabriolet flips its lid [w/video]

Early next year, BMW will offer droptop versions of its entry-level 2 Series. Available in both 228i and M235i guise, the 2 Series Cabriolet will no doubt take everything we already like (and don't like) about the Twoer and add that wind-in-your-hair experience. Of course, taking in all the extra sun comes at a price - $37,900 for the 228i and $47,700 for the M235i, not including $950 for destination. Those prices represent increases of $5,800 and $4,600, respectively.
Powertrain specs are identical to the coupes, with the 228i powered by a 2.0-liter turbocharged inline-four good for 240 horsepower and 255 pound-feet of torque. The more potent M235i gets BMW's turbocharged, 3.0-liter inline-six, with 320 hp and 330 lb-ft of push, and can hit 60 miles per hour in 4.8 seconds. That's with the eight-speed automatic transmission, which is available with either engine. And for those who prefer to row their own, BMW will thankfully offer a six-speed manual gearbox with both powerplants, as well.
Following the Paris Motor Show unveiling, the pair will be shown in the US at the Los Angeles Auto Show in November before hitting dealers a few months later. Have a look at the new droptop in our fresh batch of images live from the Porte de Versailles exhibition center, and read BMW's lengthy press blast, below, for all of the official information.