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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Wunderlich creates two-wheel-drive hybrid BMW motorcycle

Two wheel-drive motorcycles aren\\\\\\'t new, but more mainstream and niche companies are now dabbling in the technology. German aftermarket shop Wunderlich is the latest, creating the two-wheel drive BMW R1200GS LC by placing a 7.6-kilowatt hub motor on the front wheel. Wunderlich worked with Italian company Evolt on the innovation, good for 12 miles per hour by itself without the help of the boxer-powered rear wheel. Regenerative braking energy is stored in a small battery pack under the motorcycle\\\\\\'s front beak. Powered action works in forward, as well as in reverse up to three miles per hour. The rider is able to choose direction with a toggle switch in the cockpit. Wunderlich hasn\\\\\\'t said yet how power to the front wheel is controlled or if it is simply always fully on or off. It weighs 525 pounds, and has an allowable payload of another 467 pounds. Powering the front wheel, even with just 7.6 kW, would help move all that weight around in good conditions and could be a godsend in tough stuff out on the trail. Wunderlich showed off its creation at this year\\\\\\'s EICMA motorcycle show in Italy, we have a feeling some BMW owners will be waiting for word on production possibilities once the show is over. Related Video: Featured Gallery Wunderlich BMW R1200 GS LC News Source: EICMA via Asphalt and Rubber Green Misc. Auto Shows BMW Motorcycle Hybrid Off-Road Vehicles eicma bmw r1200gs

BMW M2 claims 7:58 'Ring time in video

BMW really, really wants us to believe the new M2 is a return to form for the high-performance sub-brand. In its initial release on the car, it drew a strong, explicit link to not only the 1 Series M Coupe – easily its most direct ancestor – but also to the original E30 M3, which is basically the M2's granddaddy. Further underscoring this link, BMW has paired the M2 with the 1M Coupe and ur-M3 for a new video where it reveals that the newest M car will lap the Nurburgring Nordschleife in just 7:58. While that isn't as fast as the M4 – we're betting that vehicle's fan base just let out a huge sigh of relief – it's quicker than the E92 M3, which is certainly something worth boasting about. Check out the video up top to see the new M2 dice with its predecessors, and then head back and check out our original post on the newest M car.