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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW 2 Series Active Tourer pulls its way onto the stage

We know what you might be thinking: here comes another BMW with yet another kind of roofline. Only this isn't just another BMW. It's the first front-drive BMW, and the first time we've ever seen it in person.
That model, of course, is the new 2 Series Active Tourer, debuting here in Geneva as the production version of the Concept Active Tourer and the beefier Concept Active Tourer Outdoor that followed. It shares about as much with the 2 Series Coupe as a jelly donut, but takes BMW into a new market segment - that of the high-roofed hatchback (or micro-minivan, depending on your perspective) occupied by the likes of the Mercedes-Benz B-Class and Volkswagen Golf Sportsvan.
Power comes from a choice of 1.5-liter turbo three, 2.0-liter turbo four or 2.0-liter turbodiesel - but aside from the forced-induction engines what they all the versions have in common is what makes the 2 Series Active Tourer newsworthy: they all sit up front, driving the front wheels. It's an idea BMW purists might not appreciate, but one we'd all better get used to just the same.

New BMW M3 and M4 Competition Package to cost $5500

Can't decide between a standard BMW M4 or the bonkers new GTS? The Bavarian automaker has split the difference with the launch of the new Competition Package available for the M3 sedan, M4 coupe, or M4 convertible. Under the hood, BMW M GmbH upped the output from the 3.0-liter twin-turbo inline-six from 425 horsepower to 444 – neatly bridging the gap to the 493-hp M4 GTS, and not limited to just the coupe. The power boost nets an improvement in the 0-60 time of 0.1 seconds, so if you apply it to an M3 sedan or M4 coupe with the 7-speed DCT, you'll be rocketing to 60 in just 3.8 seconds. At the other end of the spectrum, an M4 convertible with the comp pack and the manual gearbox takes 4.1 seconds for the same sprint. The M division also fitted an active suspension and diff, 20-inch forged alloys, and staggered tires. Vehicles fitted with the package can be visually distinguished by their black chrome tailpipes and glossy black trim. Fixed-roof examples also benefit from new seats, which the convertible has to forgo. So while it'll cost $5,500 to fit the Competition Package to a sedan or coupe, the cost for the convertible falls to a nice, round $5,000. Related Video: New Competition Package Amps Up The BMW M3 And M4. Woodcliff Lake, N.J.: January 13, 2016 6:00 pm EST...The BMW M3 Sedan, M4 Coupe and M4 Convertible are already regarded as the perfect combination of high-performance sports car engineering with unrestricted everyday utility. From spring 2016, all three body styles will be available with a special Competition Package from BMW M GmbH that combines added sporty personality with enhanced dynamics. As well as extensive handling upgrades, the Competition Package also comes with additional equipment features and a hike in power that takes output to 444 hp. The extra power means improved performance. The BMW M3 Sedan and M4 Coupe with optional 7-speed M Double Clutch Transmission (M-DCT) sprint from 0 to 60 mph in just 3.8 seconds (without Competition Package: 3.9 sec.), while the BMW M4 Convertible reaches the same speed in 4.1 seconds (without Competition Package: 4.2 sec). The sprint time for models with the standard 6-speed manual transmission is likewise 0.1 seconds faster in all cases than without the package.