Clean Carfax Bmw X5 on 2040-cars

Auto blog

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW invests in carbon fiber for use beyond i and M models

The immense amount of resources BMW has poured into its i brand program hasn't stopped, and recent developments indicate it's likely to pay off for BMW and BMW buyers outside the i brand. The i8 has already sold out its first year run, the i3 racked up 10,000 orders before it even went on sale and is already the subject of public discussion about being stretched into an i5, and a new investment in carbon fiber production has the automaker talking about CFRP use in non-i and non-M models.
BMW and SGL Group got together to form SGL Automotive Carbon Fibers (ACF), and the joint venture produces all of the CFRP for the i3 and i8 on two production lines at its plant in Moses Lake, Washington. After already investing $100 million to increase capacity, BMW has announced that another $200 million will add four more production lines, tripling production from 3,000 tons per year to 9,000 tons. When the expansion is complete in 2015, BMW says the Moses Lake facility will be the world's largest carbon fiber plant.
That's a lot of weave and the long view is that it will find its way into core models, with BMW exec Dr. Klaus Draeger saying, "As part of an intelligent mix of materials, we will apply carbon also beyond our BMW i and BMW M models in the future," and be able to do so "at competitive costs and in large quantities."

BMW has the first smart emergency system for motorcycles

While cars and trucks have long had smart emergency systems to send help in the event of a crash (think services like OnStar), motorcycles have had to go without -- a scary thought if you've ever worried about wiping out miles away from help. That's where BMW might just save the day, though. It's introducing the first smart emergency tech for motorbikes, Intelligent Emergency Call, to give the two-wheel crowd a proper safety net. You can trigger it yourself, such as when you need to help a fellow motorist, but the real magic comes with its automatic responses. IEC's acceleration and lean angle sensors can not only tell if your bike falls or crashes, but time the call for help based on severity. A bad accident will call for help immediately, for instance, while a gentler incident provides a delay so that you can cancel the call. If things are dire enough for that call to go out, it'll send your ride's position at the same time. Don't expect to see this system in North America, at least not any time soon. IEC will first launch in Germany sometime in early 2017, and it'll spread to other European countries soon afterward. There's no mention of availability in other countries, unfortunately. However, you may well see equipment like this become widespread among bike makers eager to one-up the competition.Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. BMW Driving Ownership Safety Motorcycle Police/Emergency transportation gear