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2015 BMW M4 Convertible Quick Spin [w/video]

Quite a while ago, we ran a story where our editors disclosed their guilty pleasure cars. There, I admitted my love for the ultra-comfortable Acura RLX. But I have another automotive guilty pleasure, and it's the BMW M4 Convertible, and the droptop M3 that came before it, as well. Whether it's an E46, E93, or the new F83 M4 model, I just love the idea of a droptop M car. It kind of goes back to my Lexus RC F review, where I posit that most consumers buy a car like this solely for the image. To the point of this car, if you're opting for a convertible, you're boldly throwing out any pretense that you bought this car for its performance. It's a different and far grander indulgence than something like a droptop Ford Mustang, Chevrolet Camaro, or even a Corvette, and that's especially the case with the new M4, as I found out after a week at the wheel. Driving Notes Anyone that's listened to me on the Autoblog Podcast knows I've been none too kind about the state of BMW's turbocharged M cars. In effect, they're too easy to drive. In older models, the narrow power band meant you needed to always keep an eye on the tach, lest you fall into a weak zone. But because today's turbocharged M engines are so damn torquey, you can simply mash the throttle, regardless of engine speed or gear, and zoom forward. That's mostly the case here, although with a 7,500-rpm redline, the M4 at least maintains the illusion that you have to keep the revs up. Power delivery is fast and immediate, capable of catapulting the M4 towards the horizon at even half throttle. But more than the brutal power delivery, this latest M entertains with a strange but familiar singing voice. It's an almost feral, straight-six howl, particularly high in the rev range. But because of the single-scroll turbochargers and today's sound-tuning sorcery, the noise here is far richer and complex than what you'd get in a naturally aspirated M car, like the old E46. The turbos hiss and spit, and wide-open-throttle upshifts come with a cackling snap from the quad-tipped exhaust. Despite my belief that M cars' manual transmissions are generally pretty lousy these days, the M4's gearbox is far better than what you'll find in an M5. The clutch is more forgiving than in the larger sedan, too. With a broad catchpoint and a linear action, it feels natural and intuitive to work.

Alpina XD3 Bi-Turbo offers facelifted looks, diesel-powered 4.9-sec 0-62 sprint [w/video]

I've always thought it would be fascinating to look at the psychographic data of Alpina's customer base. While the company's high-zoot rendition of BMW 7 and 5 Series sedans makes plenty of sense, I don't quite understand the appeal of the still-expensive tunes, further down the range. Enter the European-only Alpina XD3 Bi-Turbo, which made its debut here in Geneva today. The XD3 has been around for a bit, but this year it's refreshed to coincide with the BMW X3's own nip-tuck. The result is essentially a new front and back fascia on the same, ginormous Alpina wheels that make the brand's products instantly recognizable. For anyone that covets huge diesel performance in a small SUV-shaped package, that's a good thing. The XD3 pushes a whopping 516 pound-feet of torque and 345 horsepower out of its 3.0-liter, biturbo sixer, all good for a 0-62-mile-per-hour sprint of just 4.9 seconds. Which is quick by any measure. Still, the privilege of driving the fast, high-center-of-gravity Bimmer doesn't come cheaply – Alpina would like just over 69,000 euro ($77,000 by today's rates) for each example. That kind of coin will buy a European equal performance in the form of a Porsche Macan diesel, or any number of non-SUV performance rides, too. It takes a special mind, I suppose... Related Video:

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: