Bmw X5 2003 on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW to announce location of new plant in Mexico in July

Volkswagen manufactures in Mexico. Soon Audi will as well, and Mercedes-Benz is said to be working on a deal to assemble some of its cars at a Nissan plant in Mexico too. That leaves BMW out of the mix of German automakers building cars South of the Border, but that may soon be rectified, as well.
According to Automotive News, the Bavarian automaker is preparing to announce the site of its first Mexican assembly plant as soon as July, now just two months away. BMW already builds cars for North American consumption at its plant in Spartanburg, South Carolina, but has reportedly been keen to capitalize on cheaper labor and the benefits of the North American Free Trade Agreement to supply vehicles to the United States and Canada especially.
When BMW does announce the site of the plant - reportedly narrowed down to either Hidalgo or San Luis Potosi - it is tipped to work its way up to 100,000 vehicles per year at the new location, potentially to include the 3 Series as well as smaller, front-drive models, including Minis.

This 1966 BMW 1600 Neue Klasse lives on the backroads

Among early BMWs, the 2002 gets a lot of love for being a relatively accessible, great-handling little sports coupe. Jim Huff explains in the latest episode of Petrolicious why the slightly earlier BMW 1600 Neue Klasse sedan also offers a fantastic drive – especially with some choice modifications. Huff was a fan of 2002s until his wife gave him a vintage BMW sedan model car as a gift. That toy sparked his interest in the Bavarian automaker's earlier four-door models, and he had to have one to drive. He eventually tracked down his 1966 1600 and started on a project to convert it into a great vehicle for blasting over California's backroads. Huff's 1600 still features the original classic lines, but his now includes a larger 2.0-liter engine with Weber carbs, an upgraded suspension, and improved brakes. As a result of the tuning, the vintage BMW can hang with Huff's buddies in Alfa Romeos and Porsches on curvy roads. It sounds fantastic, too. Petrolicous interviews Huff, and he discusses a little about the history of these sedans. The real highlight is seeing and hearing his BMW in motion, though. Enjoy the ride with him in this video.