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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW reveals M4 safety car with innovating water injection system [w/video]

Racing series don't just pick their safety cars at random, or use just whatever car is lying around. These days the car that sets the pace at the front of the pack is typically provided through consideration by a sponsor. In the MotoGP series, that's BMW and its M division, which have served up the Official Car of MotoGP since 1999. What you're looking at is the latest, and it packs some innovative technology on board. Aside from the matte black wrap with BMW's iconic striped livery, upgraded aero kit, retrofitted interior and emergency equipment, this BMW M4 coupe packs a new injection system under the hood. Only instead of injecting fuel, it injects water into the combustion chamber – something that wouldn't usually be recommended, but BMW insists actually aids in the combustion process. The idea is that the temperature of the air being mixed with the fuel inside the engine is usually hotter than ideal, so the system injects a fine mist of water into the collector in order to reduce the air's temperature... sort of like one of those hydrating misters at an amusement park or outdoor mall, but in an even hotter environment. The system brings the temperature of the air down to a more optimal temperature, helping it combust better. The process is said to yield a number of positive effects. For one, it reduces knocking. For another, it can make more out of lower-octane fuel where higher octane isn't available. It also can control the adverse effects of higher ambient temperature on the combustion process. But most of all, it increases output and reduce fuel consumption by around eight percent. Whether that eight percent is worth the added weight of the system – particularly with water pump and a 1.3-gallon tank in the trunk – is up for debate. But we'd imagine that the Bavarian engineers have weighed very carefully. Of course there's also the matter of refilling the water tank, which BMW says would be carried out whenever the safety car is refueled, but in real-world conditions would only necessitate attention once every five top-ups at the gas station. By now you might have guessed that BMW probably didn't develop this system just for the MotoGP safety car, and isn't planning on keeping it confined to the racetrack. Instead it's being tested and demonstrated on the safety car before being rolled out on production models in the future.

The Rinspeed Etos is a BMW i8 that drives itself and comes with a drone

Outlandish as they can be, we've grown accustomed to seeing Rinspeed unveil its avant-garde concept cars at the Geneva show every year. But this time the Swiss studio will present its latest showpiece outside of its native country, taking the veil off at CES in Las Vegas. It's called the Etos, and takes the advanced concept of the BMW i8 even further. Frank M. Rinderknecht and company designed the Etos around autonomous technology. Now if you're wondering why anyone would need a self-driving sports car, we're with you. But if Rinspeed is out to capture our attention, the svelte shape, eye-catching yellow paint, and 20-inch Borbet alloys have certainly done that much. Recognizing the transformation possible in the cabin of a self-driving automobile, Rinspeed fitted the Etos with a retractable steering wheel. That allows unfettered access to a pair of 21.5-inch ultra-HD widescreen displays hooked up to a connected infotainment system that learns from the driver's (or occupant's) habits to minimize the necessity to manually input information. No less than eight exterior cameras work in conjunction to all but completely eliminate the notion of the blindspot. But like so many mullets festooning the streets of Las Vegas and the slopes of the Swiss Alps alike, the party trick is found around back. Not unlike a megayacht with a helipad, Rinspeed fitted a remote-control helicopter on the rear deck that can be used for anything from selfies on the go to retrieving packages along the driving route. The drone lands on a platform with 12,000 individually controlled LEDs and covered in Gorilla Glass furnished, as with the glass roof, by Corning. Combine the drone with the ability to pay tolls and other charges through NFC signal while charging your phone inductively, and the driver/occupant may never need to get out of the car unless he or she wants to (and the singularity controlling all these systems permits). Fortunately Rinspeed made the interior a comfortable place to be, filled with niceties and distractions from a watch winder on the dashboard to the ceramic and titanium trim to the San Francisco skyline stitched, for some reason, into the seatbacks. Few of these features strike us as strictly necessary, and the most outlandish of them (we're looking at you, drone) will likely never be implemented on a production automobile. And what features do will likely find their home in more accommodating vehicles than a two-seat sports car.