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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

Foreign automakers pay from $38 to $65 per hour to non-union workers

As leaders for the United Auto Workers gather in Detroit for their Special Convention on Collective Bargaining to work out the negotiating stance for this year's new labor agreements with the Detroit 3 automakers, what they most want to do is figure out how to eliminate the two-tier wage scale. However, the lower Tier 2 wage has allowed the domestic automakers to reduce their labor costs, hire more workers, and compete better with their import competition. As it stands, per-hour labor rates including benefits are $58 at General Motors, $57 at Ford, and $48 at Fiat-Chrysler – a reflection of FCA's much greater number of Tier 2 workers. The Center for Automotive Research released a study of labor rates (including benefits) that put numbers to what the imports pay: Mercedes-Benz pays the most, at an average of $65 per hour, Volkswagen pays the least, at $38 per hour, and BMW is just a hair above that at $39 per hour. Among the Detroit competitors, Honda workers earn an average of $49 per hour, at Toyota it's $48 per hour, Nissan is $42 per hour, and Hyundai-Kia pays $41 per hour. The lower import wages are aided by their greater use of temporary workers compared to the domestics. Automotive News says the ten-dollar gap between those foreign camakers and the domestics turns out to about an extra $250 per car in labor, which adds up quickly when you're pumping out many millions of cars. That $250-per-car number is one that, come negotiating time, the Detroit 3 will want to reduce, as the UAW is trying to raise both Tier 1 and Tier 2 wages. Another wrinkle is that the domestic carmakers are considering the wide adoption of a third wage level lower than Tier 2. Some workers who do minor tasks like assembling parts trays kits and battery packs already make less than Tier 2, but the UAW will be quite wary about cementing yet another wage scale at the bottom of the system while it's trying to fight a bigger battle at the top. News Source: Automotive News - sub. req., BloombergImage Credit: AP Photo/Erik Schelzig Earnings/Financials UAW/Unions BMW Chevrolet Fiat Ford GM Honda Hyundai Kia Mercedes-Benz Nissan Toyota Volkswagen labor wages collective bargaining labor costs

BMW spotted testing new 5 Series Gran Turismo

As previously reported, BMW is going ahead with a second-generation 5 Series Gran Turismo, no matter how silly the first generation of the sedan-cum-hatchback-cum-wagon may be. These are our first spy photos of that new vehicle, which is still on track for a late 2016 debut. Perhaps the best thing we can say about the next 5GT is that it won't be quite so hunchbacked. The seven images provided by our spy photographer show a car with a profile that's far more svelte than the bulbous entry on offer today. The roofline, in particular, is more aggressively raked at the rear and there's a proper, distinguished rear deck, as well. Part of what makes today's 5 Series GT look so bizarre is the combination of an almost fastback tail with a very tall decklid height. While the updated model still features that high rear – you can actually see where the beltline kicks up at the rear quarter window – the fastback styling has been softened so that it doesn't look quite so bizarre. The new Gran Turismo should also be a much better steer than the 5GT currently on offer. Our spies report that this next-gen model will be significantly lighter, which is something we can always get behind. Engine options will consist of gas, diesel, hybrid, and plug-in hybrid, as is the trend, although specifics aren't quite available yet. Spitballing, though, it's almost a guarantee that the next 5GT will share the 5 Series sedan's engine lineup. Expect a number of carryover engines there – 2.0-liter turbo four, 3.0-liter turbo six, 4.4-liter twin-turbo V8, and 3.0-liter diesel, probably – along with a plug-in hybrid option, although nothing's been confirmed so far. With an official debut slated for late next year, either Paris or Los Angeles seem like a logical debut location.