3.0i Loaded X5 Leather Sunroof Heated Seats Wood Grain Bmw Clean Low Miles Awd on 2040-cars

Auto blog

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

2016 BMW X5 M is big and bold, not beautiful

Awesome as it is, the BMW X5 M has never really been an attractive machine. Big and bulgy are the themes here, and that's only more pronounced with the X5's most recent refresh. But no matter, the X5 M has never been about looks - for this machine, it's all about performance, and BMW's hi-po crossover absolutely delivers in this regard.
Under the hood is the familiar 4.4-liter, twin-turbo V8, though power has been boosted to 567 horsepower and 553 pound-feet of torque - healthy increases of 12 and 53, respectively, compared to the outgoing model. Hitting 60 miles per hour is said to take just four seconds, which is damn impressive considering this thing weighs well over 5,000 pounds.
But the X5 M has always been shockingly good to drive, with limits you'll never reach except in the most hardcore track scenarios (which we'd really like to see, by the way). It's not the prettiest thing ever, but that's okay. It's not exactly cheap, though, with prices starting at $99,650. Woof.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.