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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

First BMW i8 in US sells for $825,000

Here are some numbers. The standard BMW i8 starts at starts at $135,700. The first i8 in the US was auctioned off at the Pebble Beach Concours d'Elegance this past weekend and the auctioneers, Gooding & Company, said before the gavel was lifted the fist time that they expected the i8 with unique Frozen Grey Metallic and other upgrades to raise between $150,000 and $200,000 for the Pebble Beach Company Foundation. Turns out, the car eventually sold for $825,000 to an unnamed buyer. Along with the honor of having the first i8 on these shores, the special plug-in hybrid comes with Dalbergia Brown leather upholstery, a set of Louis Vuitton luggage and something called a "professional edition" charging station along with laser headlights (subject to regulator approval). A number of other i8s were delivered to a few wealthy car shoppers who managed to make their way to Pebble Beach over the weekend, including automotive guru Roger Penske and Nest CEO Tony Fadell. The special edition was presented at the auction by Jay Leno and BMW North America president and CEO, Ludwig Willisch. You can't put a price on that. Just kidding. You can, and it's apparently $825,000.

BMW X7 rumored to get BMW's best interior, 130,000-euro price

Spanish outlet Motor.es has some info on the coming BMW X7, the sport activity vehicle that will take the Munich brand to the penultimate SUV segment. Unnamed sources said BMW has been working on both the X7 and the future Rolls-Royce all-terrain vehicle for almost two years, and that in BMW guise it will ride on the CLAR (CLuster ARchitecture) platform that will make an appearance later this year under the new 7 Series. The Rolls-Royce, on the other hand, will get its own aluminum spaceframe. The two vehicles will share components, though, which are now being tested. Running gear and engines will borrow from the X5 and X6 tool chests, with rear- and all-wheel-drive configurations mooted and engines ranging from the TwinPower 3.0-liter six-cylinder to an uprated version of the 6.0-liter V12 in the 760iL. The 4.4-liter V8 is mentioned as the middle child and perhaps the base for an X7 M, should one be made. A plug-in hybrid offering could swipe the unit from the X5 xDrive40e PHEV, good for 55MPGe in that current application. The interior, we're told, will be the nicest seen on any BMW, said to surpass that of the new 7 Series. We'll have to wait two years to find out how close all of that is to the mark, but the tidbit that might need some salt sprinkled on it right now is the predicted price: Motor.es says 130,000 euros in Europe, to start. That's not the first time a sky-high price has been predicted, but a leap that far beyond the six-figure mark would readjust all of our expectations for the vehicle when an X5 cost 53,700 euros in France and an X6 costs 70,900 euros. Other outlets predict US pricing to start from around $60,000; the X5 costs $53,900 here, the X6 is $59,600.