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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

2015 BMW X6 M Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2015 BMW X6 M.

BMW's Vision Next 100 concept celebrates past, predicts future

Forecasting 100 years out is a tough job, so we'll forgive BMW if not everything in this concept comes true in the next century. It's the first of several that will celebrate BMW's centenary this year – concepts from Mini, Rolls-Royce, and BMW Motorcycles will follow later – and aims to guess what and how we'll be driving in the distant future. Although it's no longer a question of if, we still don't know when cars will make the switch to autonomous driving. So yeah, there's a lot up in the air. What this concept promises is more of everything. What this concept promises is more of everything: more comfort, more assistance, and a more intense experience – when you want that. Plus new, lighter materials, increased customization, and of course all the connected smarts you can throw (or will be able to throw) at a set of four wheels and some seats. It starts inside with an out-there dashboard display. Going a step further from the typical head-up display, the Alive Geometry transforms everything in your periphery into a digital blanket of context stretching from the interior to some of the exterior panels. This tessellation of moving triangles is supposed to mimic a flock of birds to bring you subtly changing information about what's going on around you. BMW gives this idea the made-up term of 4D printing. BMW gives this idea the made-up term of 4D printing, as it believes that in 30 years it will be possible to rapidly prototype this flock-of-informative-seagulls design to provide function (the fourth dimension, apparently?) in addition to the physical form. We'll check back in 2046. BMW also notes that displays in current cars will give way to OLED displays and then to the windshield-as-display concept that has been promised for a while and is seen here. About the car driving itself: BMW highlights two new driving modes for the concept, Boost and Ease. Boost is for when the driver is in control, the vehicle doing what it can to heighten the experience and the driver's awareness. It can use the Alive Geometry to show the best line or warn of other cars, integrating all the current active safety tech and more. BMW believes this will allow the driver to improve instead of just going faster. We would have called this mode iStillDriveSometimes, but hey, marketing still has 100 years to come around to that one. The important idea is that the driver will still have the choice to drive.