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2016 BMW 330e Plug-In Hybrid First Drive

Piecing together the i8 eco sports car taught BMW some valuable lessons, some of which you'll see in the next generation or two of the company's electrified mainstream cars. You won't have to wait that long for BMW to deliver on the key lesson, which can be seen right here in the 330e: make hybrids fun to drive and don't make people compromise on what they like. The 330e neatly sidesteps the traditional character-blanching entry ticket you get with hybrids by delivering almost as much torque as the 340i and a sprint time to 62 miles per hour of 6.1 seconds. For most people eco-conscious enough (especially in a time of cheap gas) to bother with plug-in hybrids, that's going to be quick enough. And so is the 140-mph top speed. It won't quite manage the precision of a normal 3 Series because it's 353 pounds heavier, but it's not far away. This 330e is (theoretically) capable of delivering 25 miles of electric-car range or ridiculous amount of range as a gasoline-electric hybrid. It will post a 44-gram CO2 emissions figure and officially deliver 1.9 liters/100km on the NEDC test cycle in Europe, which translates to 124 miles per gallon equivalent in the US, though it's unclear what the EPA-certified number would actually be. While punching in a straight line is always good, and sipping fuel like it's being rationed is nice, the key part to the 330e is that still handles like a 3 Series should every time you arrive at that one fun corner. It won't quite manage the precision of a normal 3 Series because it's 353 pounds heavier, but it's not far off. BMW has buried the 7.6-kWh lithium-ion battery pack beneath the cargo floor, while the electric motor resides up front, so the weight distribution moves from 50:50 to 49:51, leaving it a touch heavier in the back. Effectively, it's a 3 Series with the 320i's 2.0-liter, four-cylinder gasoline powertrain, the standard eight-speed automatic transmission, and an electric motor sandwiched in between to create a hybrid. The electric motor adds 87 hp to the gas engine's 181 horsepower to offer 248 hp of total power (yes, we know they don't directly add up, but that's the total output). While it has 74 pound-feet of continuous torque, the electric motor can overboost to 184 lb-ft when it needs to. Add that to the gas engine's 214 lb-ft and the car has a maximum of 310 lb-ft – 22 lb-ft shy of the 340i, without pumping out as many emissions.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW matriarch Johanna Quandt dies at 89

Johanna Quandt, matriarch of the family that owns the largest stake in BMW, has died at age 89. One of the world's richest women, Quandt ranked in her own right as the eighth wealthiest individual in Germany, and one of the 100 wealthiest billionaires in the world. Johanna Maria Bruhn was born in June 1926, the daughter of art historians in Berlin. She trained in medical technology before the outbreak of World War II, and after the war worked as a banker's secretary in Cologne. She started working for Herbert Quandt in Bad Homburg, near Frankfurt, in the mid-1950s, and eventually became his personal assistant. They married in 1960, shortly after increasing the family's stake in BMW to 50 percent in order to stave off a takeover attempt by Daimler-Benz. The Quandt family's fortune was controversially amassed during the war. Herbert's father, Gunther Quandt, was a top Nazi-era industrialist named by Adolf Hitler as a Wehrwirtschaftsfuhrer – Leader of the Armament Economy. After Herbert's mother Antonie died, Gunther remarried to Magda, a much younger woman. Following their subsequent divorce, Magda married Nazi master propagandist Joseph Goebbels (with Hitler as best man), and together raised Herbert's half-brother Harald. A recent documentary found that the AFA, the company that the Quandts controlled during WWII, used slave labor provided by the Nazi regime to manufacture battery and munitions for the German war effort. Due to the subhuman living and working conditions, AFA lost approximately 80 forced laborers each month. Despite earlier denial of any wartime wrongdoing, the documentary and ensuing public attention prompted the Quandts to open their books to another investigation that confirmed their wartime activities. The Quandts would later use the capital they amassed to buy BMW, of which they still hold 46.7 percent – the remaining 53.3 percent traded publicly. Following Herbert's death in 1982, Johanna took over 16.7 percent ownership in the company, with their son Stefan Quandt acquiring 17.4 percent and their daughter Susanne Klatten assuming 12.6 percent ownership. Stefan and Susanne, both members of BMW's supervisory board since 1997, are expected to inherit their mother's shares following her passing. Johanna's personal fortune was estimated at nearly $14 billion. Though reclusive from media and public attention, she gave generously to charitable foundations that supported such causes as medical research and business journalism.