2015 Bmw X5 Xdrive 35i on 2040-cars

Auto blog

BMW's new strategy: Electric everything

Mercedes isn't the only car maker determined to beat Tesla before it gets huge. Sources speaking to German business daily Handelsblatt claim that BMW is in the midst of planning an executive shuffle that will also include a big shift in its electric vehicle strategy. While the company would still offer ground-up EV designs like the i3, the new strategy would greenlight electric versions of some of BMW's most important vehicles, including the 3-series sedan, X4 crossover, and iconic Mini. If the leak is accurate, management is likely to approve the change at the end of September. We've asked BMW for its take on the report, although it declined to comment to Handelsblatt. It wouldn't be shocking to see the Munich crew change tack, though. While Tesla has received hundreds of thousands of Model 3 pre-orders, i3 sales dropped in 2016 – the upscale (if oddly-shaped) EV just isn't as hot as it once was. If BMW electrifies some of its most popular cars, you wouldn't have to choose between a super-efficient, eco-friendly EV and the familiar designs of the brand's mainstream driving machines.The story originally appeared on Engadget, your guide to this connected life.Related Video: Featured Gallery Mini Vision Next 100 Concept View 38 Photos Green BMW MINI Electric Hybrid engadget

Giles Taylor succeeds Ian Cameron as head of Rolls-Royce design

Back in the day, a Rolls-Royce looked pretty much the same as a Bentley, but with a different grille. Once BMW took over Rolls-Royce, however, it was faced with the challenge of visually separating itself from its former sister brand. And most would agree that it did so pretty well. But its cars have looked pretty much the same ever since. What Rolls-Royce needs, then, is a bit of a design shake-up. And that's just what this latest appointment could bring.
After a baker's dozen years as design director at Rolls-Royce (and twenty years designing for the BMW Group altogether), Ian Cameron is retiring from his post. In his place, Rolls-Royce has named Giles Taylor as its new director of design. In his new capacity, Taylor will report directly to BMW Group chief designer Adrian van Hooydonk, and be responsible for all design matters related to the Rolls-Royce brand and its products.
Taylor was promoted to the role from his previous position as head of exterior design for the marque, a position he's held for barely more than a year. We'll be eagerly watching to see what the veteran British car designer has in store for the future of Rolls-Royce. In the meantime you can read the full announcement below.

Apple Car's latest EV secret? Magna could be its new Foxconn

There have been rumors and noises and noisey rumors about a potential EV from Apple. We certainly don't know what's true and what's not, but a new whisper says that the California computer company might be secretly working on an upcoming electric car in Berlin. According to the Frankfurter Allgemeine Zeitung (FAZ), which cited "sources with knowledge," there are about 15-20 "progressive thinkers" working on the car in Berlin. FAZ comes up with a few more details for this potential EV, including that the first-gen might not be autonomous. The small car might be available by like 2019 or 2020 and that it might be available through car sharing as well as purchase. The most concrete new detail that FAZ offers up is that Apple will build the car in Germany with automotive supplier Magna. That sure does mesh well with a statement from Magna CEO Don Walker from last year, when he said: We are, in my opinion, the best contract manufacturer in the world. [With] our ability to do small-volume niche vehicle production and help with the engineering and the launch and the procurement ... we'd be a logical person for anybody if they have small volume or [are] a new entrant coming out. Plus, it's not like Apple CEO Tim Cook understands auto manufacturing and already uses outside help like Foxconn to build its computer products. Lyle Dennis, who now runs Apple Car Fans, told AutoblogGreen that he thinks this rumor about the Germany connection is true. "I suspect this is real," he said. "There have been discussions between Apple and BMW. It wouldn't surprise me if they did build the Apple car there." Well, maybe those discussions happened and maybe they didn't.Related Video: News Source: Frankfurter Allgemeine Zeitung via Apple Car Fans Green Rumormill BMW Electric Magna project titan