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This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW i3 range-extender lawsuit supports Tesla's store argument

Tesla's argument that it needs to own its stores in order to sell its electric vehicles and give customers better information is about to get bolstered by an unlikely source: BMW. The German automaker is the subject of a class-action lawsuit stemming from the performance of the range-extended version of its i3 plug-in. And at least one green-car advocate and i3 owner says the problem could have been avoided by better education at BMW dealerships. The lawsuit was filed in California by some owners of the BMW i3 REx, i.e. the version that's equipped with a gas-powered "range extender," according to Green Car Reports. The issue is that, when the car's battery starts running low and the powertrain is subjected to extended stress, such as a long uphill highway stretch or a fully loaded vehicle, the car can slow from highway speeds to as slow as 45 miles per hour without warning. The claim states that the vehicle can post a danger as a result, while BMW has declined comment, citing pending litigation. Meanwhile, Tom Moloughney, owner of the first BMW i3 REx to be sold in the US, says the problem might rest at the dealership level. Moloughney says that if dealers explained the car's mechanics better – especially the fact that the range extender is essentially a 34-horsepower, two-cylinder motorcycle engine whose power is limited – drivers would be better informed about what could happen when the battery power is sapped at highway speeds. While Tesla EVs don't have the same sort of REx powertrain, this argument nicely dovetails with what Tesla Motors has been saying for a long time, that its cars should only be sold at company-owned stores because third-party dealers are less likely to understand and explain the nuances of electric vehicles. No word on whether Elon Musk's lobbyists are getting together with lawyers representing the Ultimate Driving Machine. Related Video: Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Green Car Reports via Automotive News-sub.req. Government/Legal Green BMW Electric Hybrid lawsuit range extender tom moloughney

Recharge Wrap-up: Derailing Malaysia's B10 plans, Tesla and Solyndra

Tesla Motors will lease the Solyndra building near its Fremont, California factory. The manufacturing facility is more than 500,000 square feet, but the cost of the lease and the production capacity remain undisclosed. The lease of the building, "located conveniently down the road from the Tesla Factory, gives us the space to expand our manufacturing and build more engineering labs as we build up production," says a Tesla spokesperson. The added manufacturing space will help Tesla meet its production goals for the upcoming Model X electric SUV. Trip Chowdhry, senior analyst at Global Research Equities, says that shifting some engineering duties from the Deer Creek facility to the new one could help solve current parking shortages, as well. Read more at Business Finance News. BMW has expressed concerns over Malaysia's planned B10 biodiesel mandate. Malaysia recently announced that it would use crude palm oil to make the B10 blend that would be required to be sold beginning in October, up from the current B7 mandate. "In our tests with B10 biodiesel worldwide, we have found technical challenges," says BMW Group Malaysia Managing Director and CEO Alan Harris, such as the fatty acid methyl ester in palm oil thinning motor oil. Mercedes-Benz also urges reconsideration of B10. The Malaysia Automotive Institute says it will include representatives from the auto industry in talks with the Malaysian Palm Oil Board. Read more from The Star. Pacific Ethanol's acquisition of a competitor, Aventine Energy Holdings, has been approved by shareholders. Pacific is buying Aventine for $192 million in stock. In 2009, ethanol suffered a price drop that forced Pacific Ethanol to decrease production and declare bankruptcy for four of its plants. Now its base extends from the West Coast to the Midwest, as Aventine Energy Holdings has four plants in Illinois and Nebraska. The merger more than doubles Pacific Ethanol's production capacity, making it the fifth-largest ethanol producer in the US. Read more from The Sacramento Bee. Related Gallery Tesla Model X View 15 Photos News Source: Business Finance News, The Star Online, The Sacramento BeeImage Credit: Tesla Green Plants/Manufacturing BMW Tesla Alternative Fuels Biodiesel Ethanol Electric recharge wrapup