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German companies team up with telecom to spur development of talking cars

With connectivity and communications becoming an ever larger part of the automotive world, German automakers Audi, BMW, and Daimler formed the 5G Automotive Association with Intel, Nokia, Ericsson, Qualcomm, and Huawei. The goal is to develop new technologies to take advantage of LTE and 5G advancements, create standards, and overcome regulatory issues. If they succeed, it will be easier for them companies to develop and implement new technologies. For instance, we could see smarter traffic management, and maybe platooning, advance further in the autonomous sector. By acting as a group, they will also be able to address regulatory issues more easily. All of these companies are capable of developing advanced vehicle communication systems on their own. Audi, in fact, has been pursuing vehicle-to-infrastructure (V2I) technology and launched a stoplight timer in models in some cities. Still, the alliance offers the potential to save time and develop new ideas. Related Video: Image Credit: Audi Auto News Audi BMW Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles 5g Connectivity v2v intel vehicle to vehicle communications vehicle to infrastructure technology v2i

2013 BMW R1200GS and HP4 duel at Circuito de Almeria

The 2013 BMW HP4 is the track-ready version of the manufacturer's already mighty S1000RR, which puts the bike at the very tip top of the two-wheeled BMW food chain. The R1200GS, meanwhile, is intended to be a somewhat more utilitarian machine. Capable of conveying both rider and gear over vast distances and uncertain terrain, the big-boy GS is the Swiss army knife to the HP4's rapier. Or at least that's what we've always been led to believe. BMW recently rolled out some footage during a press launch that showed the R1200GS is actually no slouch when it comes time to sling around a road course.
The company threw both bikes on Spain's Circuito de Almeria for a little sparring match, and miraculously, the HP4 didn't just up and walk away from the R1200GS. From from it. Instead, the two stay tightly matched through most of the course before something surprising happens. We won't spoil the ending for you. Is it possible the rider on the HP4 still had some in reserve? Sure, but from the sound and look of things, neither bike was giving an inch. Check out all the video action below for yourself.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.