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Mercedes fights off late BMW surge to claim 2013 luxury sales crown

The king is dead - long live the king. Mercedes-Benz is now your new US sales champion in the fiercely competitive luxury market, deposing the champ BMW, which has enjoyed annual supremacy for the past two years.
Thanks in no small part to the dynamite launch of the new, affordable CLA-Class, not to mention a redesigned E-Class and hot-selling S-Class, Mercedes moved 33,007 units in December alone, while sales in 2013 were up 14 percent, to 312,534. BMW, meanwhile, managed to sell 309,280 units in 2013. It was far from a sure thing for the Stuttgart-based brand, though, as BMW managed to nearly halve its rival's sales lead heading into the last month of 2013.
"We saw record sales, flexed our muscles across the entire product line from top to bottom and brought the customer experience to an all-time high," said Steve Cannon, Mercedes USA's CEO. While we don't have individual figures, it seems at first blush that the CLA was really the car that pushed Mercedes over the top.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Translogic 153: 2015 BMW i8

The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this gas-electric mechanical duo is capable of propelling the groundbreaking carbon-fiber sports coupe from 0 to 60 miles per hour in just 4.2 seconds.
Join Translogic host Jonathon Buckley as he heads to Santa Monica, CA for a chance to drive the all-new BMW i8.