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Recharge Wrap-up: BMW i3 gets Super Bowl bump; CA funds EV readiness

Super Bowl ads sparked interest in the BMW i3 for car shoppers at Edmunds. Analysts at the automotive website reported that traffic increased for the BMW i3 by 583 percent by the end of Super Bowl XLIX, second only to the Mercedes-Benz AMG GT (up a whopping 2,189 percent). Having aired its ad in the first half of the game, the BMW i3's traffic increased 1,807 percent during halftime, while the BMW i8 saw a 501-percent spike during the same period. Read more in the press release below. Mahindra is making progress with the GenZe electric scooter and electric bicycles in Portland, Oregon. While no official launch date for the GenZe has been set for Portland, Mahindra is holding events and offering test drives. The GenZe 2.0 will start at $2,999, and offers over 30 miles of range per charge. Mahindra sees Portland as a good resource for technology and design partners as it pursues electric urban mobility. Read more in the interview with Mahindra's Yesim Erez at Portland Business Journal. The California Energy Commission will award nearly $1.3 million in Zero Emission Vehicle Readiness grants. The grants will go toward three categories: Plug-in Electric Vehicle (PEV) Readiness Plan Implementation, PEV Readiness Plan Development and Fuel Cell Electric Vehicle Readiness. The funds will go towards projects like installation of EV chargers, permitting and inspections, developing local codes, EV promotion and creating hydrogen infrastructure plans. Each grant awarded will be worth between $50,000 and $300,000. Read more at Green Car Congress. Super Bowl Advertisers Mercedes-Benz and BMW See Biggest Increases in Car Shopper Interest on Edmunds.com SANTA MONICA, Calif., Feb. 2, 2015 /PRNewswire/ -- Mercedes-Benz and BMW saw the most significant spikes in traffic on Edmunds.com after their ads ran during Super Bowl XLIX, according to a real-time analysis by the car shopping website. By the end of the game, the Mercedes-Benz AMG GT had the biggest cumulative spike in traffic, with a 2189% jump over previous Sunday averages on Edmunds.com. The BMW i3 captured the second most buzz on Edmunds.com; its cumulative traffic climbed 583%. "Even though these two advertised vehicles are likely to be sold in small volume to niche audiences, the BMW and Mercedes brands will enjoy the overall buzz they have generated, especially as both continue their efforts to grow their overall reach into new car shopper segments," said Edmunds.com Sr. Analyst Jessica Caldwell.

BMW against Merkel's female board member quota in Germany

There may soon be more women in power positions in the world of German business under a proposed law from Chancellor Angela Merkel's coalition government. If passed, the law would force large, publicly traded corporations to have female members make up at least 30 percent of their supervisory boards (which are responsible in part for business strategy) by 2016. In addition, all companies would have to increase the female proportion on their management boards, which conduct regular business. The law seems likely to pass next month. "We've decided to do this and it will happen," said Merkel in a speech about the new rule, according to Bloomberg. Women currently have just six percent of management board seats in the country. Big businesses in the country aren't on board with proposed law, including automakers. "BMW as a company doesn't believe in quotas," said spokesperson Jochen Frey to Bloomberg. "While we hold that opinion, we want and strive for diversity in our workforce in terms of gender, ethnicity and age." Currently, 25 percent of Bimmer's supervisory board is female, a bit higher than the national average in Germany of 22 percent. German car companies are hardly alone when it comes to having a paucity of women in positions of power. Honda only added its first female member to the automaker's board of directors earlier this year, and Toyota and Nissan showed similarly low numbers. A 2013 list from Fortune ranked many of the most powerful women in the auto industry as coming from North America.

BMW M1 poised to set new records at auction

A rare BMW M1 with exceptionally low mileage is set to break records when it goes up for auction next month. The Bavarian supercar is one of just 450 examples made. It has only 424 miles on the clock after decades in storage, putting it in prime position to draw heavy bidding. The legendary M1 was the first vehicle made by the M division and brought together some of the biggest names in the business. The chassis was designed by Dallara, the body by Giorgetto Giugiaro, and development was carried out (at least initially) by Lamborghini. It was the first mid-engined supercar BMW made. The original idea was to homologate the M1 for racing. But when the FIA changed the rules, BMW started the Procar series that put F1 drivers behind the wheel of racing-spec versions of the M1 ahead of the European grands prix. That put BMW and its M division on the map, earning the M1 a special place in the history books. BMW only made 450 examples, of which 399 were road-going versions like the one you see here. And it's a gem, to be sure. Chassis number WBS59910004301426 was delivered new in Arctic white with black checkered upholstery to a dealer in Italy, which never sold it. A broker in Pennsylvania acquired it for baseball legend Pete Rose, who never took delivery. And so it sat in the dealer's warehouse for over three decades. A friend finally managed to convince that US dealer to part with it. And after replacing a handful of soft components (with only original parts, of course), the current owner is now putting it up for sale at RM Sotheby's upcoming auction in New York. Given the pristine condition of this particular example and its low mileage, the auctioneers expect it will fetch between $800,000 and $1 million. That could stand to make this the most expensive M1 ever sold. According to Sports Car Market, the current record for an M1 stands at $854,000 paid in 2011 for a racing-spec Procar with livery designed by Frank Stella. The most ever paid for a road-going example, however, rests at $605k. This example, then, stands not only to obliterate the M1 auction records, but elevate the iconic supercar into 507 (and even 328) territory among the most valuable BMWs ever made. It may, however, have a tough time getting the attention it deserves, considering some of the other machinery RM has lined up for the Driven By Disruption sale.